第10题:
问答题
Passage 5 ● Look at these sentences and the five passages chosen from a booklet entitled “How Do I Get Into Export”. The book explains steps to successful exporting. ● Which clip does each sentence refer to? ● For each sentence, mark one letter A, B, C, D or E. ● You will need to use some of these letters more than once. Example He has developed his own company to promote his work. Answer: A 1. A long-term approach has to be taken in projecting how to crack the world market. 2. You can’t rush through this because the choice of the right agency can be crucial for most firms. 3. You are advised to spot a couple of target markets. 4. A self-assessment is required in this phase. 5. At this stage at least one on-the-spot survey has to be conducted in person to assess the local situation and establish distribution. 6. Bankers, accountants, and various agents are chief participants in your planning. 7. You have to get to know generally accepted customs and trade practices in international business. 8. This step requires a good market research concerning the various aspects of the prospective markets. A Commitment: Developing export markets can be costly in terms of time, money have the commitment required to make a success of export? Entering new markets and developing them usually takes considerable time and effort. You must take a long-term view. Consider how many resources and how long it takes to break into a new regional market in Australia. The time and cost can be multiplied several times when you are looking at an overseas market. B Finance: Breaking into any new markets requites considerable funds (airfares, accommodation, advertising, sales promotion, new brochures, training of overseas sales agent, etc.). Does your company have the financial strength to commit say $ 30,000 or more for the year or two it may take to develop a new overseas market? Discusses your plans with the International Department of your bank to ensure that all the financial aspects are covered and viable. Gain an understanding of international trade finance. Discuss costing-for-export with your accountant, and transport/packaging requirements with a customs agent or forwarding agent. C Become familiar with common terms used in international trade. The Australian Trade Com, mission (AUSTRADE) and the major trading banks have reference booklets. The Australian Institute of Export provides courses. D Select one or two likely markets and undertake desk research to identify their characteristics. Most first-time exporters start with New Zealand. Many are also interested in the USA, but that is an enormous and complex market. In making a detailed market study the following should be considered: ● whether the country selected already imports the product (import statistics will show how much and from where) ● what import duties the product would attract ● other barriers to imports, such as import licensing ● frequency and cost of shipping or airfreight between Australia and the market ● regulations, such as quarantine and labeling standards, consumer protection rules, and product standards ● whether cultural differences need to be taken into account. Read economic and social literature on the target market to understand its fundamental characteristics. E The desk research should have indicated the market with the most potential and you should now be in a good position to visit the target market. The main purpose of the visit will be to study its special characteristics, the opportunities/competition at first hand, seek a suitable agent or distributor, and jointly draw up an appropriate marketing plan to introduce and expand the sale of your product. These are all very important considerations, and more than one visit will probably be necessary. Choosing the right agent, for most Companies, is probably the single most important step. Do not rush this step.
正确答案:
1.A 句意:必须采取一个长期的策略来规划如何进入世界市场。A篇第二句和第三句分别提到了entering new markets和 take a long-term view,与题干表达内容相符,故选A。
2.E 句意:你不能仓促完成这事儿,因为对于大多数公司来说,选择合适的经销商非常重要。E篇最后两句指出 “Choosing the right agent, for most companies, is probably the single most important step. Do not rush this step.”,与题干想通。
3.D 句意:你应该找到几个目标市场。D篇第一句提到“Select one or two likely markets”,与题干中的spot a couple of target markets同义,故选D。
4.A 句意:在这一阶段,需要进行自我评估。A篇倒数第二句指出“Consider how many resources and how long it takes to break into a new regional market in Australia.”(考虑一下打入澳大利亚的一个新市场所需要的资源和时间),即题干所指的self-assessment(自我评估),故选A。
5.E 句意:在这一阶段至少应该进行一次亲自的现场调查,以评估当地情况和建立销售网络。E篇第二句指出“这次调查的主要目标是掌握关于当地特点,机遇或竞争的第一手资料,并寻找合适的代理或分销商……”,与题干意义相同,故选E。
6.B 句意:你规划的主要参与者有银行家,会计师以及各种代理。B篇第二段主要介绍应该和哪些人讨论打入新市场的计划,该段首句提到了International Department of your bank,接下来第三句又出现your accountant和a customs agent or forwarding agent,对应题干中的Bankers, accountants, and various agents。故选B。
7.C 句意:你需要了解国际商务中普遍接受的风俗和贸易惯例。C段第一句指出“Become familiar with common terms used in international trade.”(熟悉国际贸易中商务常用术语与),与题干表达内容相符,故选C。
8.D 句意:这一步需要对潜在市场的各方面做一个良好的调研。D篇第二段首句提到的a detailed market study对应题干中的a good market research concerning the various aspects of the prospective markets,据此应当选D。
解析:
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