问答题Discuss, and decide together: ● What effects moving premises could have on staff? ● How suppliers and customers might be affected by the relocation?
题目
问答题
Discuss, and decide together: ● What effects moving premises could have on staff? ● How suppliers and customers might be affected by the relocation?
相似考题
更多“问答题Discuss, and decide together: ● What effects moving premises could have on staff? ● How suppliers and customers might be affected by the relocation?”相关问题
-
第1题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What does approximate customers mean?A.The nearest customers
B.The virtual customers
C.People that pretend to be customers
D.The VIPs答案：C解析：本题问的是“approximate customers（近似客户）是什么意思”。 A选项“最近的客户”；B选项“虚拟客户”；C选项“冒充客户的人”；D选项“重要客户”。根据主题句可知，本来应该用真实的客户评审产品，但有时候却用近似的人假装客户做这项工作，所以应该选择不是客户的选项，故C选项正确。 -
第2题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Which of the following is true?A.You should separate new and mature customers in testing your products.
B.Approximate customers are equally valuable as real users.
C.Salespeople have a lot of customer contact, so they have the same motivations as customers
D.Usability test aims to please the customers答案：D解析：本题的问题是“以下哪一项是正确？” A选项“在测试产品时，应该将新老客户分开。”；根据主题句1，应该在不影响新客户体验的前提下满足老客户的需求，因此不是将新老客户分开对待。B选项“近似客户和真实的使用者有同样的价值”；C选项“销售人员有许多的客户联系，因此他们和客户有同样的动机。”；根据主题句2 ，销售人员和客户没有相同的动机，使用销售人员代替客户是有风险的，可以推断出近似客户和真实的使用者没有同样的价值。D选项“可用性测试的目的是让客户满意”。A、B、C三个选项都被排除了，D选项符合文意，故选D。 -
第3题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Testing has many benefits. Which of the followings is NOT one of them?A.To determine whether the product is user-friendly.
B.To see if the process is simple enough for users to understand.
C.To learn about users' perspective.
D.To cancel a process or navigate to a specific function or location.答案：D解析：本题的问题是“测试有许多益处，下列哪一项不是益处之一？” A选项“确定产品是否方便客户使用”；B选项“查看流程是否足够简单，使客户理解”；C选项“了解客户的观点”；D选项“取消流程或导航到特定的功能或位置”。根据题目中关键词找到主题句，主题句中，A、B、C三个选项均有涉及，D选项测试不是为了取消流程或导航到特定的功能或位置，而是了解客户是否清楚如何操作，故选D。 -
第4题：
问答题Practice 1 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN MOTIVATING STAFF? ● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES ●... B WHAT IS IMPORTANT WHEN SATISFYING CUSTOMERS? ● A GOOD AFTER-SALES TEAM ● MORE CUMMUNICATION WITH CUSTOMERS ●... C WHAT IS IMPORTANT WHEN PREPARING FOR A JOB INTERVIEW? ● STUDYING THE JOB ADVERTISEMENT ● STUDYING THE COMPANY ●...正确答案： 【参考范例】
Sample A:
Well, I’m very interested in this topic—what’s important when motivating staff. As far as I am concerned, I think we should take three main important factors into consideration, that is, financial incentives, career development chances and an easy-going boss. Firstly, the most important factor should be the financial benefits. They may consist of good salary, bonus and other perks. As we know, instead of working for fun, most people work to live. And also as the saying goes, money can make the mare go, thus money is very important in develop staff’s motivationm. Secondly, career development chances are quite important. In reality, there is nobody who does not want to be promoted. If there are not any good career prospects in a job, staff will probably give up the job. Finally, an easy-going boss is also important. Nobody is willing to work with a difficult boss. In conclusion, financial incentives, career development chances and an easy-going boss are important in motivating staff.
Sample B:
Well, I’d like to talk about the important factors that are beneficial to improve customers’ satisfaction. Firstly, we need a group of outstanding after-sales service team. It is true that it is difficult to meet the demands of every customer, but our duties involve dealing with customers’ complaints and trying all manner of ways to solve their problems. In order to cultivate an efficient group of after-sales service team, we must arrange some staff training courses. Besides, we need to conduct researches on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. On the basis of the result of the researches, we can make improvement. In a word, a excellent after-sales team and more communication with customers can help improve customer satisfaction.
Sample C:
The objective of my talk is how to prepare for a job interview. I think the preparation mainly consists of studying the job advertisement, finding out information about the company and preparing yourself psychologically. First of all, you should study carefully the job advertisement so that you can match your qualifications, such as knowledge, abilities and skills, with the specifications required for the vacancy. You must make the interviewer believe that you have all the qualifications required, thus you are the right kind of person they are looking for. Secondly, you should know more about the company, for example its profile, requirements, existing problems, structure, campaigns and future plans. Finally, you should also prepare yourself psychologically and this will help you overcome stress. For example, rehearsing the interview with your friends is a good way of relaxation exercise that can put confidence in you.解析： 暂无解析 -
第5题：
问答题Practice 1 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Program for New Staff Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss and decide together: ● why poor time management can become a major problem in companies. ● what procedures could be adopted to ensure that time is managed effectively.正确答案： 【参考范例】
A: Hi. As you know, these days our company is sort of out of control. Don’t you think so?
B: Yeah. Everything appears to be in chaos here in our company. And that clearly has resulted from poor time management.
A: You mean poor time management has led to all these problems? Why?
B: When time is not well planned within a company, they usually do not distribute blocks of time to specified tasks. They do not have a definite clue of when they should finish a certain task.
A: I think they often ignore the ordering of priorities. I mean certain tasks need our prior attention. But in the company every task is treated equally, even though it is a very important task.
B: That’s the point. So time should be planned in line with the significance of the tasks we need to deal with.
A: So what do you think we can do in order to manage time effectively here in our company?
B: You mean what means we can adopt?
A: Sure. That’s what our boss is asking us to do, right?
B: Right. I think we’ve got a lot to do. First, we should make all the staff members aware of the importance of effective time management to our company.
A: Yes, I think instruction in time management will be useful for them, especially those in supervisory positions.
B: Great. Perhaps we can run a few training courses for them. If necessary, we may invite some professionals from outside to help us.
A: Another thing we can do is to make all the managers, or even every employee, think of a job description of their own. Only in this way, can they be pretty sure about what they are accountable for and what they are not.
B: Yes, that’s a good idea. And I think, the top managers of our company should make a set of rules with regard to what sort of jobs should be given priority to. In this way, we can confirm that significant tasks are handled first.
A: Good idea. So in conclusion, our company should run a few training courses, and every employee should write down a job description of their own.
B: And rules should be made about what sort of job should be given priority to.解析： 暂无解析 -
第6题：
单选题What warning does the article give?AToo much construction could have negative effects.
BThe contents of the report could be inaccurate.
CInvestors could pull out of the real estate industry.
DThe national economy could suffer a downturn.
正确答案： D解析：
短文最后1段最后1句指出如果建筑业反应过于积极，最终会将导致房价的下跌，损害房地产业者的利益。由此可知建筑业发展过快也会产生不好的影响。因此正确答案是A。 -
第7题：
问答题Practice 2 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Compromise on price You have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off. Discuss the situation together and decide: ● which kind of activities would be suitable for a successful deal. ● how much are you to step down For three candidates Compromise on Price You have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off. Discuss the situation together, and decide: ● Which kind of activities would be suitable for a successful deal. ● how much are you to step down. ●·how to show your sincerity.正确答案： 【参考范例】
B: Well, it’s really a pity that we didn’t reach any agreement on price at our last meeting. I think it’s not sensible for either side to persist in his own terms. We can make some progress.
A: Yeah. 1 can’t agree more. In consideration of making a deal before their closing visit to our corporation, I’m also ready to make some concessions.
B: How much are we to step down?
A: How about coming down by… er, 3 percent.
B: By what?
A: By there percent.
B: Ah, honestly speaking, the price you offer is really not reasonable. Almost it should be forbidden if I may say. You know, we have to keep the ball rolling.
A: You might have some good suggestions in mind. Air your opinion, please.
B: How about meeting each other half way? Each steps a bit backward so that business can be done.
A: Maybe you are right.
Question: Do you think they are likely to accept the quotation you offer this time, B?
B: Well, I think they would. You know, supply exceeds demand at present and this situation is likely to continue for a long time yet, let alone that theirs have no advantages in quality, design, style or color assortment.解析： 暂无解析 -
第8题：
问答题Practice 4 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Business Seminar Your company is going to hold a seminar on a certain topic about marketing You have been asked to help with the preparation for the seminar. Discuss the situation together and decide: ● What facilities and seminar arrangements you will need to make ● Who you are going to invite to attend the seminar and how to contact them For three candidates Business Seminar Your company is going to hold a seminar on a certain topic about marketing· You have been asked to help with the preparation for the seminar. Discuss the situation together and decide: ● What facilities and seminar arrangements you will need to make ● Who you are going to invite to attend the seminar and how to contact them ● Where and when you will hold the seminar正确答案： 【参考范例】
A: You know, there is going to hold a seminar about marketing.
B: Yeah, I just want to have a talk with you about that. What facilities and seminar arrangement do you think should we make?
A: Well. I think we should prepare whiteboard and water pen, a projector, computers.
B: Yes, I agree with you , what’s more, I think we also need drinking machines and coffee machines.
A: Yeah. You remind me of something. We also need some secretaries.
B: I share your view on that. Who are we going to invite to attend and how to contact them?
A: What about inviting some senior marketing managers and some specialists on marketing to give speeches?
B: Nice. We have to hire some interpreters to make the meeting go through well.
A: That’s right. Some of them may not speak English well.解析： 暂无解析 -
第9题：
问答题What are the effects of the World WarⅡhave on Britain?正确答案： After~~, the Labor Government laid the foundation of the welfare state and nationalized a number of big business. The ending of ~~~ hastened the end of the independence movement of the colonies. The British Empire came to an end and gave way to the British Commonwealth.解析： 暂无解析 -
第10题：
问答题Discuss, and decide together: ● What measures are most effective for identifying new export markets? ● How to maintain sales in export markets?正确答案：
【参考范例】
Candidate A=A Candidate B=B
A: Well, first of all, we should generalize the main points in the article. The first point is to highlight the importance of adaptation. When the company started its globalization, it had to decide which product lines to begin with. The company had a framework to identify product lines that were suitable for early globalization. Each line of business in the company’s portfolio had to be evaluated along two dimensions, that is potential pay-off (expected returns) and potential risk (degree of local adaptation required).
B: I see what you mean. Well, it’s true that we had made a lot of efforts on adaptation of our products. Each line of business in the company’s portfolio had been evaluated along two dimensions with the first dimension focused on the potential profits of globalization and the second dimension on the level of adaptation that was required to enter foreign markets.
A: Although you’re comments are well meant, they are a little vague. Enough detailed information should be given about it. Because any new development involves risk, great degree of local adaptation means great risk of failure. While the good brands could offer globally standardized services successfully, the retirement communities and the long-term-stay companies would demand far more local adaptation. Thus, full-service companies provide both a greater pay-off and less risk, so they are the best candidate for globalization. We should inform the readers of the way to maintain sales in export markets.
B: Yes, you’re right. As to how to maintain sales in export markets, firstly, we need to put the famous brands into the framework. After that we should try to keep a worldwide presence. A worldwide presence will add value to a company. Maintaining a company presence refers to maintaining its sales in export markets. To adapt a product for a foreign market could involve risks. Therefore, we need to conduct a study about feasibility first.
A: Absolutely. Besides, companies should try to get advice from consultants on choosing the right products to export. The consultants shall also give advice on choosing the most suitable foreign market and on the best way to enter a market. Then, what about the specific steps to enter a foreign market? What do you think are the safest method for it?
B: Well, as you may know, the safest method for a company to enter a foreign market is to have an agreement with a local company. And another safe method is to set up its own local production. It is also comparatively safe to find a joint venture partner.解析： 暂无解析 -
第11题：
问答题Discuss, and decide together: ● What the likely reactions from staff might be to the introduction of the scheme? ● How feedback should be given to staff on their performance?正确答案：
【参考范例】
Candidate A=A Candidate B=B
A: ABC Company is about to introduce an appraisal scheme to assess the performance of staff. It will benefit both individual and company. Individual appraisals are not always very effective, and people tend to think that there are too many categories. They are not sure how the system works, so they are not happy with the legal aspects. What might be the likely reactions of the staff to the introduction of the scheme?
B: I think some employees would accept the appraisal scheme, in the hope that introduction of the scheme will be beneficial to both individual and company. Some would regard it as a chance to improve their salary. Some others may dislike it for they don’t like the way they are assessed. Many more have doubt about the meaning of the staff appraisal. Everybody works in teams these days and team members share responsibility for results. And team leaders could sense resentment between members. Teams much prefer to be awarded a group rating. We often receive complaints about the system of performance appraisals. What is your opinion of the feedback on appraisal? I think the feedback on performance appraisal is very likely not as positive as the leaders have expected.
A: I agree with you. The staff appraisal may be one of the biggest causes of dissatisfaction at work. In America, the unhappy workers even sue their employers over appraisal interviews. Problems will rise from the scheme itself and from the implementation and understanding of that scheme. Senior staff find it difficult to do appraisals. They have no choice but to listen to staff’s complaint about the company during the appraisal.
B: Therefore, I recommend that before reversing the appraisal’s negative associations, an organization needs to find out the underlying reasons contributing to them. The guidelines should be given to the employees by the management These guidelines suggest that a successful scheme have a clear appeal process, that all the negative feedback should be accompanied by evidence like dates, times and outcomes and that, most importantly, ratings should be able to reflect specific measurable elements of the job requirements.
A: I suggest we should make some changes to the current schemes. But how should feedback be given to staff on their performance?
B: That’s the question that needs discussion. Yes, you’re right. Some changes to current schemes are actually simply a matter of logic.
A: For example, if employees are constantly encouraged to work in teams and to shoulder joint responsibility for their successes and failures, it practically makes little sense for the appraisals to focus on individuals, as this may result in resentments and cause divisions within the group. Therefore, it is possible, and more suitable in some cases to arrange appraisals where performance is rated for the group.
B: And in addition, staff members should also be educated about the best way to approach appraisals. They feel uncomfortable about being asked to play a more supportive role than they are accustomed to without any training. I think it is sensible to give written feedback to most staff members. For some employees, we’d better give them oral feedback on their performance plus the written one.
A: Your idea is acceptable. However, those who are appraised may regard it as a chance to air their grievances and highlight the company’s failings instead of considering their own role. Therefore, the feedback to be given to staff should not be too negative. Rather, the appraisal needs to be positive.解析： 暂无解析 -
第12题：
单选题What is the purpose of the memo?ATo communicate a change in meeting arrangements
BTo request the relocation of a company event
CTo discuss the details of some construction work
DTo notify a manager of an upcoming staff reduction
正确答案： D解析：
短文第1段第1句The monthly sales staff meeting has been relocated提到会议场所的变更，故选A。 -
第13题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What is the main idea of this excerpt?A.You need to get rid of all unneeded features or functionality.
B.You need to tailor to the need to mature users.
C.Your own assumptions are relevant.
D.You need actual users to test your products.答案：D解析：本题问的是“选段的主旨是什么？”。 A选项“你需要去掉所有不需要的特性或功能”；B选项“你需要迎合老顾客的需求”；C选项“你自己的设想意义重大”；D选项“你需要真实的使用者测试你的产品”。本文主要讲的是从客户的角度出发对产品进行测试，根据主题句可知，应该用真实的客户测试产品，才能获得真实有效的使用体验反馈。其它选项不能概括文章主旨。 -
第14题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Which of the followings is not mentioned as something you should care about?A.streamlined interface
B.free of redundant functionality
C.Benefit the customers
D.Satisfy all the need of the customers答案：D解析：本题的问题是“以下哪一项没有作为需要关注的事项被提及？” A选项“流畅的界面”；B选项“没有多余的功能”；C选项“使客户受益”；D选项“满足顾客的所有需求”。根据题目中关键词找到主题句，主题句中，A、B、C三个选项均有涉及，D选项“满足所有的需求”的说法过于绝对，故选D。 -
第15题：
What are the effects of the World WarⅠ have on Britain ?
正确答案:The ~~ had great effects in Britain society. Britain lost over a million people. The war caused serious disruption of the economy and Britain became a debtor nation after the war London was replaced by New York as the world’s most important financial centers. The unemployment caused many strikes and hunger marches after the war. Traditional English value that stressed temperance and reservation was confronted with new challenges. -
第16题：
问答题Practice 2 For two or three candidates Promotional Sales I’m going to describe a situation. Your company is considering promotional sales for the coming New Year. You have been asked to help with the programme. Discuss the situation together, and decide what kind of promotional events are suitable and eye-catching. * three minutes for groups of three candidates Prompt material Promotional events ●Discount ●Free samples ●Instruction ●On-site technical support正确答案： 【参考范例】
A: Hi, Rex. Are you available now? Tom and I would like to talk about the promotional events with you for we are asked to help with promoting sales for the coming New Year.
B: Go ahead.
A: Have you got any ideas on suitable and eye-catching promotional events?
B. At this time discount is always the most effective choice. When I went downtown yesterday, the streets were crowded with discount sales. People were crazy about buying all kinds of goods.
C: Discount is a good way. But you know, our price is already low enough and to offer bigger discount to the customers is not quite possible, otherwise, there will be little room for profits.
A: That’s for sure. So, is there any new events to attract people?
B: How about letting people experience our latest products? I mean we can offer free samples for people to use. With a better idea of the good quality of our products, people will buy our products instead of our rivals.
C: Good idea! And we can also offer detailed instruction and on-site technical support for our customers.
A: Good! I like this exhibition plan. Then, where will be ideal to carry out our exhibition?
C: I think some big conference centers or hotels will do. Since they will be located in the centre of the city, then the transportation will be no problem.
B: That’s right. Exhibition in big venues will definitely attract more attention and display our position in IT field.
A: OK, it is all most everything. Let’s talk about the details later.解析： 暂无解析 -
第17题：
问答题Discuss and decide together: ● What qualities are you looking for in such a person? ● What skills should such a person possess?正确答案：
【参考范例】
Candidate A=A Candidate B=B
A: I am going to interview several candidates for the position of receptionist.
B: I’ve heard that. Do you have any ideas?
A: Sure. First of all, I’ll look at the candidate’s qualifications to see if the prospective receptionist has attended a secretarial training program or some other training courses. I also would like to know whether he/she had a proper educational background. Generally speaking, the higher his or her educational background, the better. What do you think?
B: I agree. It is also important to consider whether he/she has experience as a receptionist. Is that right?
A: Yeah, it is really of great significance. If the receptionist has related experience, he/she will help our company in a big way. As a matter of fact, a good receptionist does more than just representing the company’s image and he or she will also leaves a very important first impression of the company on the customers who come to our company. That is why the company is concerned with this.
B: Well, I understand that your company is an international company, so I think it is necessary that the receptionist is able to speak English. Is that right?
A: Absolutely. It is not enough that candidate can speak English since he/she will also take a lot of calls from our general headquarters in America and therefore is required to take notes. It certainly is not easy, but the qualified receptionist will be offered high wages. Another thing we need to consider is the candidate’s character. We should know if the candidate enjoys talking with or listening to people and how well he/she can get on with others. Do you agree?
B: That’s just what I am thinking. The candidate’s manner is essential as well. It is beyond everything that the receptionist has a pleasant manner and a desire to improve. .
A: Exactly. Nice talking to you about this. You have been very helpful.解析： 暂无解析 -
第18题：
问答题Practice 3 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the task promptly, an example of which is below, and then about three minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Satisfaction Survey The company you work for has conducted a satisfaction survey. We all know customer satisfaction is essential to the survival of our businesses. You have been asked to find out whether customers are satisfied. Discuss the situation together, and decide: ● how to find out whether the customers are satisfied ● what to ask in a customer satisfaction survey.正确答案： 【参考范例】
A: We all know customer satisfaction is essential to the survival of our businesses. How do you think we can find out whether our customers are satisfied?
B: In my opinion, in order to find out whether our customers are satisfied or not, the best and most direct way is to ask them.
A: Certainly many ways can be adopted to ask them whether they are satisfied with our company, our products, and the service they received. Can you name some common ways?
B: Sure. we can ask them face-to-face when they are about to walk out of our store or office. In addition, we can also call them on the phone after their visits and ask how they feel about our products and service.
A: Well. Good idea. Any other ways?
B: Mail them a questionnaire is also an option. This technique has long been used, which turns out to be quite effective
A: As far as I am concerned, we can ask certain questions in a customer satisfaction survey to get to know their expectations and to collect information about what need to be changed and what need to be maintained to increase their satisfaction.
B: By all means basic customer satisfaction questions should be asked, like “ Are you satisfied with the service you received?” Still, we need to ask the customers loyalty questions, for instance “What are the chances of you recommending our products/services to others?” Plus, some research needs to be done to know what the customer like and don’t like about the products, services and the company.
A: That is the point.
Follow-up questions:
(Q=question A=answer)
Q1: Do you think feedback from customers is the most important thing to consider? Why or why not?
A: Yes, their feedback can reveal a lot and be very useful. You can improve your products’ quality accordingly. ﹨No, it is not wise to completely depend on that, since some customers may not take it seriously when answering questions.
Q2: Is it essential to consider competitors’ products? Why or why not?
A: Yes. By comparison, you can know the differences and try to do a better job. ﹨No, feedback from customers is more reliable
Q3: Which is more important when aiming to improve customer services, staff training or customer satisfaction survey?
A: I would say staff training is the fundamental way to improve customer services.﹨Customer satisfaction survey can be more effective in improving customer satisfaction.
Q4: How often should you conduct a customer satisfaction survey?
A: As is said, the most wise way is to conduct a customer satisfaction survey often enough to get the most information, to upset the customers, but not so often as to upset the customers”.
Q5: Have you ever thought about what to do with the answers from a customer satisfaction survey?
A: Yes. The answers from different customers need to be compiled and used to predict trends.﹨No, feedback alone is not enough and further research together with other surveys needs also to be conducted.解析： 暂无解析 -
第19题：
问答题Practice 6 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. Time Management Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss, and decide together: ● Why poor time management can become a major problem in companies ● What procedures could be adopted to ensure that time is managed effectively.正确答案： 【参考范例】
A: Hi, as you know, these days our company is kind of out of control. Don’t you think so?
B: Yeah. Everything appears to be in chaos here in our company. And that clearly has resulted from poor time management.
A: You mean poor time management has led to all these problems. Why?
B: When a company does not have a well-planned time-schedule, they usually do not distribute blocks of time to specified tasks. They do not have a definite clue of when they should finish a certain task. And
A: And I think the ordering of priorities is often ignored. I mean the urgent tasks need completing first. But in our company every task is treated equally, even though it is a very urgent task.
B: That’s the point. So time should be scheduled based on the importance of the tasks we need to handle.
A: So what do you think we can do so as to manage time effectively here in our company?
B: You mean what methods we can adopt?
A: Sure. That’s what our boss is requiring us to do, right?
B: Right. I think we’ve got a lot to do. First, we should make all the staff members aware of the importance of effective time management to our company.
A: Yes, I think instruction in time management would be useful for them, especially those in supervisory positions.
B: Right, perhaps we can run a few training courses for them. If necessary, we may invite some professionals from outside to help us.
A: Another thing we need to do is to make all the managers, or even every employee, come up with their own job description. Only in this way, can they be pretty sure about what they are accountable for and what they are not.
B: Yes, that’s a good idea. And I think, the top managers of our company should make a set of rules with respect to what sort of jobs should be paid prior attention. In this way, we can confirm that important tasks are coped with first.
A: Good idea. So in conclusion, our company should run a few training courses, and every employee should write down their own job description.
B: And rules should be made as to what sort of job should be paid prior attention.解析： 暂无解析 -
第20题：
问答题Practice 6 ● Your department needs to employ some temporary staff. ● Write an email to the Human Resources Manager: ● saying how many staff you need and giving the date you want them to start ● explaining why you need them ● stating what skills they should have ● Write 40—50 words.正确答案： 【参考范文】
To: Human resource manager
From: J. Darcy
Subject: Temporary staff needed
Dear Sir,
As you know, the number of orders will increase a great deal as it always does before the Spring Festival and we are short of hands for packaging. Seven people are needed before the end of this weekend there will be no special requirements for skills.
Thanks.
Best regards解析： 暂无解析 -
第21题：
问答题Discuss and decide together: ● What travel and accommodation arrangements you will need to make before the trip? ● Which kinds of business customs in the foreign country would be useful to know about, and how?正确答案：
【参考范例】
Candidate A=A Candidate B=B
A: Since it is the first time for our company to attend a trade fair in Paris, I think we have to do a lot of preparations beforehand. What’s your view?
B: I agree. I suppose we need to bring a lot of introductions, samples and brochures of our products with us. At the same time, it is advisable that we prepare free gifts printed with the name of our company so as to promote our products in the fair and pursue sales in the future. To make our exhibition special and attractive, I think it is important that we invite some experts to help us with the designing of the exhibition stand. We must make every endeavour to make our exhibition a success. What do you think?
A: That is right. I think we should also arrange an appropriate schedule. For instance, we should get there several days earlier to have enough time to settle down and prepare for the trade fair. As is known, travel fatigue, climatic changes, jet lag, foreign food, etc. will all have some adverse effect on us.
B: I wholly agree with you on that. And we need to book air tickets and reserve accommodations beforehand. As we all know, the accommodations will be difficult and more expensive due to the fair.
A: Yes. Therefore, I think we need to contact a travel agency for it can offer a variety of choices and discounts to us, which will save us time to be better prepared for the trade fair.
B: That’s just what I am thinking. Then, we must warn every member of the group of cultural differences, which may cause misunderstandings, so they should learn more about French culture before they go.
A: Can you give some examples about the things the participants should do?
B: Sure. For example, basic business customs that our participants should bear in mind include shaking hands with everyone present, inviting your customers to a lunch rather than a dinner, avoiding talking about business over the main course, etc.
A: I can’t agree with you more. What do you think about us inviting some French people to give lectures and helping the participants know more about French culture?
B: That’s great. I’ll make sure that our ideas known to the directors. Nice talking with you.解析： 暂无解析 -
第22题：
问答题Discuss, and decide together: ● What kinds of reasons might there be for staff leaving their jobs? ● What steps could be taken to reduce staff turnover?正确答案：
【参考范例】
Candidate A=A Candidate B=B
A: Let’s get started. I think a lot of reasons account for staff leaving their jobs. Among these reasons, the most common one may be that some staff members feel that he/she is earning very little in his/her job. What do you see it?
B: Well, I also think there are several reasons, really. I mean, with employees expanding their horizon their outlook becomes more global. To employees, certain questions may be asked like: What do you enjoy about working here? Over the past year, have you considered about leaving? If so, why is that? What can be done to improve our company and create an even better place to work? Form employees, we are most likely to get answers like they want better training, better working conditions and better communications with their supervisors. And, above all, they want their bosses to “make me feel like I make a difference”.
A: So how can we weigh up all these factors and take appropriate steps to reduce staff turnover?
B: Well, it’s vital that the management knows exactly what they want from staff and that they have a full understanding of their key steps, one of which is linking pay and bonuses with performance. What do you think about it?
A: Yes, it’s difficult to change how things are done. Just like people, bureaucracies fall into bad habits, and the process of adapting to change can be painful. All the departments of the company should do their job well to reform the rules and working environment. So far as I am concerned, most employees are reliable and loyal and they are willing to take hard work.
B: That’s true. Surveys have been conducted recently. They show that when 15,000 employees in retail shops across the country were asked to list the 18 reasons for working where they did in order, they ranked “good pay” third. And “appreciation of work done” is in first place, with “respect for me as a person” second.
A: Therefore, the management need to put high value on staff moral. High labor turnover that results from the indiscriminate hiring of “cheap” workers can cost a lot. Many companies have declared a “war for people” so as to recruit and keep better staff.
B: If correct steps are taken to boost staff moral, labor turnover is bound to decline by more than haft. There is enough evidence that the management should spend more money on retaining employees if they hope to spend less on finding and training new ones.
A: I agree with you. I think, to reduce its labor turnover, we need to get across a simple message throughout our operating divisions, that is loyal, well-motivated employees make customers happy, which in turn, creates bigger profits and happier shareholders. It could also help to improve training of middle manager.. So could a change in bonus arrangements.
B: Meanwhile, the senior managers may become fussier about the people they recruited. They prefer to screen out job applicants who are mainly motivated by money, in other words applicants, who are pejoratively described as “pay first people” by some companies. Such people make up a surprisingly small, yet evidently disruptive, part of the service-industry workforce. Many companies found in its employee-attitude surveys that only about 20% of their workers regarded pay as their principal reason for working there.
A: Probably, you’re right. But people do annoying things out of their own will in exchange for money or entertainment, so they may go for the bait. And many middle managers in service industries are more comfortable managing demands for more money than those for increased recognition and better communications. They will need to change their ways. Well, let’s conclude what we have said and make a decision, shall we?
B: Yes, first we will go over the questions, and then make decisions together.解析： 暂无解析 -
第23题：
问答题Q3: What do you think the long-term effects of high staff turnover might be? (Why?/Why not?)正确答案：
A: It is evident that high staff turnover may have long-term effects on business success. Although once a rarity in business, open competition for other companies’ people is now an accepted fact. Fast-moving markets demand fast-moving organizations that are continuously refreshed with new talent. But no one is willing to see talent leave; when a good employee leaves, the business takes a hit.
B: I think staff changes might not necessarily be a bad thing for a company. Staff change may contribute to implementing targeted programs to keep the required talent in place. Jobs can be redesigned to reduce turnover. With staff changes, it is made possible for a company to promote loyalty , to work teams or to particular projects.解析： 暂无解析