单选题The biggest change mentioned in the first paragraph is thatA the advertising center moved to the west states.B Madison Avenue agencies lost their leading positions in advertising.C the agencies of the industry no longer lies in the Madison Avenue.D the

题目
单选题
The biggest change mentioned in the first paragraph is that
A

the advertising center moved to the west states.

B

Madison Avenue agencies lost their leading positions in advertising.

C

the agencies of the industry no longer lies in the Madison Avenue.

D

the creatives get more and more working pressures.


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  • 第1题:

    The research mentioned in the last paragraph reports that

    A.people with dogs did more exercise

    B.dogs lost the same weight as people did

    C.dogs liked exercise much more than people did

    D.people without dogs found the program unhelpful


    正确答案:A

  • 第2题:

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    Paragraphs l and 2 indicate that

    A.the number of ads is experiencing an unprecedented decrease.
    B.the decline of advertising jobs results from a drop in ads.
    C.advertising jobs usually increase during an economic expansion.
    D.Americans are more willing to read ads today than in the past.

    答案:C
    解析:
    首段指出,美国广告业工作数量首次(For the first time on record)在经济扩张中减少(即:该现象前所未有)。第二段末句再次以“不可恩议的减少(mysterious decline)”强调现象不同寻常。可见,通常情形是“广告工作数量在经济扩张过程中会增加”,C.正确。[解题技巧]A.将首段“正经历前所未有下滑”的主体由“广告工作数量(advertising-spccific jobs)”偷换为“广告数量(ads)”。B.反向干扰:第二段①②句以问答形式指出“广告工作数量的减少并非广告数量减少造成(not a case of…)”。D.源自第二段②句,但该内容只说明“如今美国人所看广告数量显著增加”这一客观事实,并未体现“如今美国人更爱看广告”这一主观意愿。

  • 第3题:

    When Washington D.C.was burned in 1814,Dollety Madison rescued many official papers from the White House.

    A: stole
    B:filed
    C:hid
    D:saved

    答案:D
    解析:
    句意:1814年的华盛顿特区大火中,多莉?麦得森从白宫里抢救出许多官方文件。rescue意为“援救,营救”;D. save意为“抢救,挽救,拯救(常与from连用)”,与rescue意思相近;A. steal意为“偷,窃取”;B. file意为“把……归档” ;C. hide意为“隐藏”。

  • 第4题:

    The Declaration of Independence was drafted by( ).

    A.James Madison
    B.Thomas Jefferson
    C.Alexander Hamilton
    D.George Washington

    答案:B
    解析:
    美国历史。考查《独立宣言》的起草人,应该是Thomas Jefferson。

  • 第5题:

    Developed countries, like the US, have moved the some manufactures to the developing countries. Is it true or not? ()

    • A、Yes 
    • B、Not 
    • C、I don’t know 
    • D、Not mentioned in this paragraph

    正确答案:A

  • 第6题:

    单选题
    The first episode of “Six Feet Under” is mentioned in the first paragraph to______.
    A

    introduce the topic of funeral home.

    B

    relate the owners of Salem Funerals & Cremations.

    C

    show the popularity of an American television show.

    D

    bring about the history of family-owned funeral homes.


    正确答案: C
    解析:
    推断题根据题干定位到文章第一段。选项B的内容虽与该段第二句相符,但没有联系文章主旨,犯了就事论事的错误。选项C和选项D也脱离了文章主题,故排除。该段首句在提到《六英尺下》这部美剧时表示,在该剧的第一集中,有个大公司打算买下一家由家庭经营的殡仪馆;接着第二句又说道,这实际是在影射…。联系全文主题可知,作者提到这部美剧的目的是为了引出殡仪馆这一话题,故答案为A项。

  • 第7题:

    单选题
    Private employment agencies may not have your best interest()heart.
    A

    by

    B

    at

    C

    from

    D

    in


    正确答案: A
    解析: 暂无解析

  • 第8题:

    单选题
    The biggest change mentioned in the first paragraph is that
    A

    the advertising center moved to the west states.

    B

    Madison Avenue agencies lost their leading positions in advertising.

    C

    the agencies of the industry no longer lies in the Madison Avenue.

    D

    the creatives get more and more working pressures.


    正确答案: D
    解析:
    第一段第二句提到“…the most dramatic shift is in the center of power of the entire industry”,其中the most dramatic shift对应题干中的The biggest change。该段接下来指出“麦迪逊大街上的广告公司不再处于广告业的创新前沿”,与选项B所表达意思相符。

  • 第9题:

    单选题
    The common idea shared by Bob Kuperman and Roy Grace is that
    A

    creative ideas have been reduced to stereotypes.

    B

    creative ideas are out of date and old-fashioned.

    C

    creative ideas never only exist in the Madison Avenue.

    D

    creative ideas are developed better somewhere else.


    正确答案: B
    解析:
    从第二段可知两人共同的想法是“广告创意已经陷入固有的风格、概念等”,故选项A符合题意。

  • 第10题:

    单选题
    Which list is NOT required to be provided as part of the appendices of the Shipboard Oil Pollution Emergency Plan?()
    A

    A list of agencies or officials of Coastal State Administrators responsible for receiving and processing incident reports

    B

    A list of agencies or officials in regularly visited ports

    C

    A list specifying who will be responsible for informing the parties listed and the priority in which they must be notified

    D

    A list of personnel duty assignments


    正确答案: D
    解析: 暂无解析

  • 第11题:

    单选题
    Which of the following was NOT one of the authors of the Constitution?
    A

    Thomas Jefferson

    B

    George Washington

    C

    Benjamin Franklin

    D

    James Madison


    正确答案: D
    解析:
    Thomas Jefferson托马斯·杰斐逊,起草了美国《独立宣言》;George Washington乔治·华盛顿为制宪会议主席;Benjamin Franklin本杰明·富兰克林,政治家,参加起草了《独立宣言》和美国宪法;James Madison詹姆士·麦迪逊,美国第四任总统,是制宪会议的著名人物。

  • 第12题:

    单选题
    The advertising industry in today’s world does have its share of responsibilities in leading people to misconceptions.
    A

    for leading people to

    B

    to lead people to

    C

    to lead people into

    D

    for leading people into


    正确答案: C
    解析: 固定搭配题。responsibility后跟for的意思是“对……负责”;而其后跟to则意思是“职责是……”。另外,lead sb. to意为“引导(人)到……”,所以答案为A。

  • 第13题:

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    Which of the following would be the best title for the text?

    A.Where Did All the Advertising Jobs Go?
    B.How Do Facebook and Google Produce Ads?
    C.Why is the Number of Ads Declining?
    D.What is the Future of the Advertising Business?

    答案:A
    解析:
    本文首段提出现象“广告业工作数量在减少”。随后阐释两个原因:Facebook和Google使技术工作取代广告工作;广告和媒体业务融合使媒体公司取代广告公司。末段总结指出:广告业务正在从广告公司向Facebook、Google以及媒体公司转移。可见A.为全文关注现象,为恰当题目。[解题技巧]B.错误有二:首先以偏概全,全文论述广告工作减少的两大原因,“Facebook和Google”只是其中一个原因;其次偏离文章重点:文章关注点在于“Facebook和Google对广告业工作的影响”,并非“二者如何制作广告”。C.将全文论述主体“广告工作的减少(the decline of advertising jobs)”篡改为“广告数量的减少(the number of ads is declining)”。D.源于第六段末句,但作者重在分析“广告工作的走向”,并非“广告业的未来前景”。

  • 第14题:

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    The underlined phrase"the companies"(Line 2,Para.6)mainly refers to

    A.ad agencies.
    B.media companies.
    C.Facebook and Google.
    D.branded content makers.

    答案:C
    解析:
    第六段首句总结广告工作减少的两大原因,前者对应第一个原因(Facebook和Google的出现).后者对应第二个原因(广告与娱乐产业融合)。由上文可知,Facebook和Google的程序性广告使传统广告工作减少,技术性广告工作增加,即:第六段首句the companies指代Facebook and Google;create them指“生成技术性广告工作”.C.正确。[解题技巧]A.与第六段末句“广告业务正从广告代理公司转移出来,即广告代理公司无法再创造更多广告工作”相悖。B.利用文中另一重要对象meclia companies做干扰。但与之相连的是第二个原因(the way brands prefer to market themselves),即“它是品牌化内容的生产者”,并非第一个原因中the companies所指。D.实则与media companies同指(由第五段论述及第六段末句media companies making branded content可知),故同排除。

  • 第15题:


    How does codification of the laws affect governmental agents?( )

    A.The law will be interpreted objectively rather than subjectively
    B.Government agencies have to compromise with factual conditions
    C.Occasionally,governmental agencies have to redress,correct or adapt a law for their beneft
    D.Laws cannot be altered or modified but they can be incremented with new court decisions and also through jurisprudence

    答案:A
    解析:
    推断题。根据题干关键词codification of the laws affect governmental agents可定位到第三段第二、三句The government of a large group requires an elaborate organization,the practices of which may be made more consistent and effective by codification.How codes of law affect governmental agents is the principal subject of jurisprudence,由此可知,政府需要elaborate organization(精心组织),政府的行为需要more consistent and effective(更为始终如一、有效),即政府机构工作人员必须严格按照法律规定,客观地履行自己的职责,故本题选A。参考译文:政府机关发展的过程中最重要的一点是管理行为法规的编纂,法律或法学研究通常涉及政府过去或现在的一些守则和做法。它还关注有关行为功能分析的一些问题。什么是法律?法律在政府管理中发挥什么作用?尤其是,它对管理者和政府机构成员的行为有什么影响?法律通常有两个重要特征。首先,它规范行为。它不是从表面上描述这种行为,而是就其行为对其他人的影响而言——对政府管理对象的影响。例如,当我们被告知一个人作伪证时,我们没有被告知他实际上说了什么。“抢劫”和“攻击”也不是指具体的应对方式。这些都只是强调令人厌恶的行为——在伪证中,口头答复与某些事实情况之间没有习惯性的对应关系,抢劫是对积极强化行为的消除,攻击则是对人身的伤害行为。第二,法律规定或暗示后果,通常是惩罚。因此,法律是由政府机构维持的强化措施的说明。法律在编纂前,应急措施可能成为一种控制性做法,也可能代表着通过法律生效的新做法。因此,法律既是对过去做法的描述,也是对将来类似做法的保证。法律是一种行为准则,在某种意义上,它规定了某些行为的后果,反过来又“规范”行为。法律对管理机构的影响。一大群人的政府需要一个精心组织的机构,可通过编纂法规使该机构的运行更加一致有效。法律规范如何影响政府机构是法理学的主要话题。行为过程很复杂,虽然这可能不算新颖。为了维护或“执行”出现意外情况的政府管理,一个机构必须确定一个人非法行为的事实,并且必须解释一个守则来确定惩罚,而且处罚必须执行。通常把这些部分划分为机构的特殊部门。个体“不在他人之下,而在法律之下”带来的好处通常是显而易见的,伟大的法律编纂者在文明史上享有盛誉。然而,编纂并不会改变政府行为的本质,也不会弥补其所有的缺陷。

  • 第16题:

    Ten amendments introduced by James Madison in 1789 were added to the Constitution, which are known as( )

    A.the Bill of Rights
    B.the Civil Rights
    C.Federalist Papers
    D.the Articles of Confederation

    答案:A
    解析:
    美国历史。题目考查1789年加入美国宪法的十条修正案叫什么,它们其实就是通常所说的the Bill ofRights(《人权法案》)。

  • 第17题:

    Transport agencies include air and surface().

    • A、freightforwarders
    • B、shipper'sassociations
    • C、insurancebrokers
    • D、transportationbrokers

    正确答案:A,B,D

  • 第18题:

    单选题
    What does “puff up” in the first paragraph (Line 2) mean?
    A

    tell lies about.

    B

    speak too highly of.

    C

    praise.

    D

    evaluate.


    正确答案: D
    解析:
    第一段首句指出广告里会包含exaggerations,由此可知接下来一句提到的puff up应当是高度评价,即“高度评价产品的质量,使它听起来比实际情况更好”,故选B。

  • 第19题:

    单选题
    Commercial ships or other persons or agencies requiring the assistance of Canadian Coast Guard icebreakers should first contact().
    A

    the Canadian Coast Guard

    B

    Ice Sarnia

    C

    the Ice Navigation Center

    D

    the icebreaker assigned to the area


    正确答案: C
    解析: 暂无解析

  • 第20题:

    单选题
    Developed countries, like the US, have moved the some manufactures to the developing countries. Is it true or not? ()
    A

    Yes 

    B

    Not 

    C

    I don’t know 

    D

    Not mentioned in this paragraph


    正确答案: B
    解析: 暂无解析

  • 第21题:

    单选题
    Several big names are mentioned in the first paragraph mainly to show their _____.
    A

    different styles of leadership

    B

    effective exercise of leadership

    C

    contributions to the theory of leadership

    D

    wisdom in applying the theory of leadership


    正确答案: D
    解析:
    第一段的第三句作者提到我们确实开始了对领导艺术的总体理论的研究,从历史和社会方面,最主要的是对伟大的领袖人物的思想进行研究,例如摩西(圣经中古代犹太人的领袖——编者注)、恺撒、詹姆斯·麦迪逊(美国历史上的第四任总统,美国的开国元勋之一,他对美国宪法和人权法的制定做出了重大贡献——编者注),以及当代最杰出的智慧天才甘地、丘吉尔和基辛格。他们除了都曾经存在过,都用文章清楚地表达了自己的思想之外,别无共同之处。

  • 第22题:

    问答题
    Why is the first episode of “Six Feet Under” mentioned in the first paragraph?

    正确答案: To introduce the topic of funeral home.
    解析:
    推断题。根据题干定位到文章第一段。该段首句在提到《六英尺下》这部美剧时表示,在该剧的第一集中,有个大公司打算买下一家由家庭经营的殡仪馆;接着第二句又说道,这实际是在影射……。联系全文主题可知,作者提到这部美剧的目的是为了引出殡仪馆这一话题。

  • 第23题:

    问答题
    Instructions:In this section, there is one passage followed by a summary. Read the passage carefully and complete the summary below by choosing no more than three words from the passage. Remember to write the answers on the Answer Sheet.  Answers 1 - 5 are based on the following passage.  Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement.  In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products.  Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage.  Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s.  Major advertisers and advertising agencies set up NARC, an industry—run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation.  As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads.  Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads.  The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do.  Summary  Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’ 1 Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing 2 called NARC to censor ads. Through self-regulation, the industry avoids issues of 3 of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be 4 However, new forms of media, such as the web, have created new questions about 5 。

    正确答案:
    1.attention 由第二段第一句“In the competition for audience attention…”可知在广告繁多的情况下,广告制作人必须思考创新的方式来吸引顾客的注意力。
    2.organization 由关键词NARC找到文章第五段第二句“there have been two branches within the organization”,可知NARC是一个organization。
    3.freedom 由第四段第一句“Restricting advertisers through legislation brings up issues of freedom of speech and individual rights”,可知答案为freedom。
    4.sued 由倒数第二段第三句“if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers”可知发布具有欺骗性广告的广告商会被消费者起诉,即答案为sued。
    5.advertising 由最后一段第一句“The medium of web advertising has opened entirely new questions about advertising”,可知答案为advertising。
    解析: 暂无解析

  • 第24题:

    单选题
    Several agencies divided the donated clothes ______ themselves in order to give them to the needy people.
    A

    within

    B

    inside

    C

    through

    D

    among


    正确答案: A
    解析:
    句意:几家代理处将捐赠的衣服分成几份,以便发给穷人。此处意为“在几家代理处之间分配捐赠的衣物”,表示在某几个范围内,用介词among。D项符合题意。needy贫困的,贫穷的。