单选题The company is starting a new advertising campaign to ______ new customers to its stores.A joinB attractC stickD transfer
题目
join
attract
stick
transfer
相似考题
参考答案和解析
句意：这个公司即将开始一个新的广告宣传，目的是为它的商店吸引新的顾客。join加入，参加。attract吸引。stick作动词经常与on to连用表示!坚持”。transfer传递，转移。
更多“The company is starting a new advertising campaign to ______”相关问题
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第1题：
Which business flow is used for activities starting from customer registration, to setting up ofproduct catalogs and targeted storefronts, and finally to capturing of the order?()A.Click to Order
B.Order to Cash
C.Campaign to Order
D.Contract to Renewal
参考答案：A
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第2题：
One of the problems Wagoner faces is______.（ ）
[A] to fight for a favorable term for the employees' health benefits
[B] to start an advertising campaign to promote sales of GM's cars
[C] to eliminate GM's old crop of cars that people don't want to buy
[D] to find a way to inspire GM employees with much confidence
正确答案：D
Wagoner遇到的问题之一是______ 。
[A]为员工争取更好的医疗福利
[B]做广告宣传以增加通用汽车的销量
[C]消除人们不想购买的通用旧车型
[D]找到使通用员工保持士气的方法
答案解析：[D]事实细节题。首段末旬指出瓦格纳遇到的问题：与工会就医疗福利重新进行谈判；推出一些有效的品牌广告；使公司全体成员保持高涨的士气；并制造出一批消费者真正想购买的汽车，故[D]为答案。从常识可知，工会是代表劳方的利益，因此末旬中提到的与工会谈判应该是资方为了摆脱财务危机而降低职员福利待遇，与[A]矛盾，排除该项。该句明确指出做该公司的品牌广告，不是做某些车辆广告，排除[B]。该句指出制造消费者真正想购买的汽车，但这并不意味着消除人们不想购买的通用旧车型，[C]为过度表述，排除。 -
第3题：
According to the press release,what can be found on the company’s web site?
A. News of future company project
B. Details of the latest advertising campaign
C. A statement about Mr. Charlie McGreger
D. Information about Ms. Jackie Johnson答案：D解析：这道题的核心词汇web site出现在文章的最后一句话中，“可以在公司网站上看到MS. Jackie Johnson 的简历和职业成就（A short biography of Ms. Jackie Johnson and a list of her professional achievements) 因此正确答案是 D Information about Ms. Jackie Johnson(关于 Ms.Jackie Johnson 的介绍）。 -
第4题：
Wang Li is（）a new marketing campaign at the moment.
Aplan
Bplaning
Cplanning
C
略 -
第5题：
An administrator installs new IDE drives into the company server. Upon starting the machine， the BIOS does not recognize any of the drives. Which of the following is the MOST likely cause of the problem？（）
- A、The jumpers are not set correctly on the drives.
- B、The power supply is not rated high enough to support the additional drives.
- C、The BIOS is not compatible with the drives.
- D、The drives are not powered on.
正确答案:A -
第6题：
单选题What does the marketing director want to get from the meeting?AThe nomination for a new department head
BPermission to begin a print advertising plan
CAn agreement on the content of a TV commercial
DFunding approval for the production of a new item
正确答案： A解析：
根据第3段第2句We hope to elicit the vice president’s consent for our print media campaign on the new Spring Shoe可知答案为B。 -
第7题：
单选题The company is starting a new advertising campaign to _____ new customers to its stores.Ajoin
Battract
Cstick
Dtransfer
正确答案： B解析：
句意：这个公司即将开始一个新的广告宣传，目的是为它的商店吸引新的顾客。join加入，参加。attract吸引。stick作动词经常与on to连用表示“坚持”。transfer传递，转移。 -
第8题：
单选题Wang Li is（）a new marketing campaign at the moment.Aplan
Bplaning
Cplanning
正确答案： C解析： 暂无解析 -
第9题：
单选题The advertising company recently hired a designer _____ had once won a prize in a national contest.Awhose
Bwhich
Cwhom
Dwho
正确答案： C解析：
本题考查定语从句。句意：这家广告公司最近聘用了一个新设计师，他曾经在国际比赛中获得过奖。先行词是designer，关系代词应该指人，排除which；在从句中，关系代词担当主语的成分，所以选who。 -
第10题：
填空题We must keep the manager (inform) ____ of the advertising campaign.正确答案： informed解析：
本题考查被动语态。句意：我们必须让经理知道正在开展的广告促销活动。manager和inform之间是一种被动关系，表示“被通知”。故填入informed。 -
第11题：
问答题Practice 3 ● Last week, you visited your company’s partner agency in Paris to see whether you can collaborate on a big advertising account (here means description or explanation of conduct) for Soda-Taste. ● Look at the notes below which you sketched and drafted during the visit. ● Then, using this draft, write a short memo report to your company’s Managing Director, Bill Baker. ● Write l20—140 words. he visit: to collaborate on big advertising account for Soda-Taste Findings: French agency working on plans for the ad campaign now；very positive about the idea of collaborating Conclusion: the project is important；profitable across Europe正确答案： 【参考范文】
Report on Visit to Partner Agencies in Paris
To: Bill Baker, Managing Director
From: Lily Bates
Date: 2 July 2008
Introduction
This report aims to describe the situation and make recommendations on how we can collaborate on this important project with our partner agency in Paris.
Findings
The findings are as follows:
The French agency is already working on plans for the ad campaign now.
They are very positive about the idea of collaborating.
They suggest a pan-European advertisement, which means the same ad in different countries, but with local and famous actors in each country.
Conclusion
The Soda-Taste account is very important to both of our markets and at the same time very profitable across Europe. Therefore, we should start with the planning of the project as soon as we can, and make a decision on the time schedule.解析： 暂无解析 -
第12题：
单选题The company posted ______ profits last year because of the aggressive advertising campaign.Aimpress
Bimpressive
Cto impress
Dimpresses
正确答案： C解析：
句意：由于进行了有力的广告宣传，公司去年获得了可观的利润。
空格后有名词“profits”，所以空格处要用形容词，故选择impressive，意为“给人深刻印象的”。aggressive攻击性的；有进取心的。advertising campaign广告宣传活动。 -
第13题：
In the author’s opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
正确答案：C
54. [C] 意为：广告劝诱消费者无可指责。
作者认为，毫无疑问，广告会劝诱消费者。它不仅是这样，而且应该是这样，否则，广告便失去了吸引力而没人看了。参阅第53 题题解。
A是不对的。正如第三段所指出的，广告给社会(community)带来的物质利益(material benefit)比其他形式都大。
B 意为：广告应给人以新的（消费）观念，而不在于说服人。这里，win over意为：说服，争取；rather than 意为：而不是。可见，所表达的内容与原文中作者表达的观点相反。
D 意为：消费者不关心广告所提供的信息。这与作者的观点也不同，作者仅是说：广告不能仅局限于提供客观信息，否则，就无法吸引消费者。参阅第 53题题解。 -
第14题：
( )Daily Dogs targets its advertising campaign to pet owners, it could be headed for Chapter 11 bankruptcy.A. Until
B. Unless
C. Whereas
D. Except答案：B解析： -
第15题：
Drade Technologies has responded ____ to our proposal for its new advertising campaign.A.favorable
B.favoring
C.favorably
D.favorite答案：C解析：四个选项为同一词根、不同词性的词。A选项是形容词，意为“有利的、良好的”；B选项是形容词，意为“顺利的、有帮助的”；C选项为副词，意为“良好地、亲切地”；D选项为名词，意为“最喜欢的事物”。题目意为“Drade技术已经对我们的新广告宣传方案作出了____回应。”根据句子可以判断出，此处需要的是一个副词来修饰动词respond，因此选C，良好地做出回应。
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第16题：
Wang Li is（）a new marketing campaign at the moment.
- A、plan
- B、planing
- C、planning
正确答案:C -
第17题：
Which business flow is used for activities starting from customer registration, to setting up ofproduct catalogs and targeted storefronts, and finally to capturing of the order?（）
- A、Click to Order
- B、Order to Cash
- C、Campaign to Order
- D、Contract to Renewal
正确答案:A -
第18题：
单选题What kind of position is the company advertising?AThe lead role for an upcoming production
BTemporary employment in stage design
CA specialist to make theater costumes
DA professor to teach theatrical history
正确答案： D解析：
根据第1段第１句company is looking for a talented, professional costume designer，可知答案为C。第２段最后1句只是说明具有舞台设计知识的人优先，并不是B项中的舞台设计师，故B项错误。 -
第19题：
问答题Practice 11 ● You are the Manager of a small printing company. A new employee, Mark McCabe, is joining your company on 10th May. ● Write a short memo to your office administrator. ● Saying who is starting work and when; ● Telling him what Mark McCabe’s desk should be put; ● Suggesting where Mark McCabe’s job will be. ● Write 30—40 words on your answer sheet.正确答案： 【参考范文】
To: Office Administrator
From: Manager
Date: 1st May
Subject: New Employee
A new employee, Mark McCabe, will start to work in our company on 10th May. He will be responsible for the Marketing section. Could you please arrange his desk in the room of Marketing section?解析： 暂无解析 -
第20题：
问答题Practice 6 A: What is important when...? Keeping excellent staff ● Attractive salary ● Comfortable company culture ●Opportunities to improve B: What is important when...? Selling a new product ●Discount ●Quality ● Advertising正确答案： 【参考范例】
If you choose A:
Firstly, the reward of a job is absolutely vital to many experienced staff for they made great contribution to the company. So an attractive salary is necessary. Otherwise, why would they apply themselves to piles of documents and pages of codes? Providing an attractive salary is very important to keep excellent and experienced staff.
Secondly, it is also sensible to form a relaxing and comfortable company environment for the staff. Working five days a week means that they spend quite a large part of their time in the company, and it is apparent that a pleasant atmosphere will be quite attractive.
Thirdly, companies can’t afford to neglect giving staff opportunities to improve their professional skills and other comprehensive abilities. Otherwise, staff will be concerned that one day they would be out-dated in terms of skills.
If you choose B:
When selling a new product, discounts should be taken into account. By giving his counterpart a favorable discount in selling a new product, a dealer will be able to reach an agreement with the other party more easily. .And their volumes of transaction are more likely to grow larger.
In addition, quality is equally important. As the life of the product, quality is a decisive factor. Mediocre products will damage the company’s reputation, and cause a loss of consumers at last.
Furthermore, an ingeniousadvertising campaign will catch the eyes of the masses due to the daily ad bombardment in their everyday lives.解析： 暂无解析 -
第21题：
单选题An administrator installs new IDE drives into the company server. Upon starting the machine， the BIOS does not recognize any of the drives. Which of the following is the MOST likely cause of the problem？（）AThe jumpers are not set correctly on the drives.
BThe power supply is not rated high enough to support the additional drives.
CThe BIOS is not compatible with the drives.
DThe drives are not powered on.
正确答案： A解析： 暂无解析 -
第22题：
单选题According to the author, the creatives moved into new roles toAget their final say.
Bdevelop their new careers.
Cbe involved in a more active way.
Dexperience the new way of advertising.
正确答案： D解析：
第三段第六行指出“To regain control, some creatives have moved into the role of director…”，其中的To regain control与选项A的get their final say所表达意思相符。 -
第23题：
问答题As Starbucks launches an aggressive expansion in China, a coffee frontier steeped in nearly, 5000 years of tea. The goal: to build hip hang-outs mat tap into a new taste for China’s emerging middle class. Starbucks China doesn’t plan any advertising, promotions, or other marketing strategies, aside from sponsoring an online coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising medium is the store itself.正确答案：
随着星巴克在中国开拓市场的强劲势头,具有近五千年历史的中国茶文化就渗透了来自咖啡王国的浓香(咖啡先锋浸入拥有近五千年茶文化历史的中国)。目标是把星巴克建成时兴的常去的场所,吸引中国新兴中产阶级品尝新的口味(开发新的口味来迎合中国新兴的中产阶级)。除了在网上主办咖啡俱乐部及偶尔在写字楼提供咖啡品尝活动外,星巴克在中国不打算进行任何广告宣传、促销活动,也不打算实施其他的营销策略。相反,星巴克公司依靠选择那种显眼的、交通发达的咖啡店店址来做自我宣传;星巴克最主要的宣传媒介是咖啡店本身(相反,星巴克公司依靠的是咖啡店的选址,交通便利的醒目地址便是其最主要的宣传手段)。解析： 暂无解析 -
第24题：
单选题An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars. Which of the following, if true, raises the most serious doubts about the vice president’s proposal?AStudies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.
BThe financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.
CThe company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.
DChildren are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.
EThe vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.
正确答案： D解析：
如果公司在五年内可能会面临破产，那么培养用户的长期品牌忠诚就没有意义，故B项最不支持副总的提议，故本题选B项。