单选题The word “like” in an ad often focuses the consumer’s attention on ______.A what the advertiser says about the productB what magic the product really possessesC why the advertiser promotes the productD why the product is as good as promised
题目
what the advertiser says about the product
what magic the product really possesses
why the advertiser promotes the product
why the product is as good as promised
相似考题
更多“单选题The word “like” in an ad often focuses the consumer’s attention on ______.A what the advertiser says about the productB what magic the product really possessesC why the advertiser promotes the productD why the product is as good as promised”相关问题
-
第1题：
—What about going for a walk? —________________.
A.It’s good for you
B.That’s all right
C.So, do I
D.Why not? A good idea
参考答案：D
-
第2题：
－－What about going for a walk? －－－ ().A、Why not? A good idea
B、That’s all right
C、So, do I
D、Walking is good to you
参考答案：A
-
第3题：
The advertiser is creating a demand ________ his product.A.in
B.at
C.to
D.for
正确答案：D
解析：本题考查固定搭配的用法：a demand for sth.("对......的需求”)。句意：“广告商正在为他的产品制造需求。”
-
第4题：
Part A
Directions: Read the following four texts. Answer the questions below each text by choosing A,B, C or D. Mark your answers on ANSWER SHEET I. (40 points)
Text 1
We can make mistakes at any age. Some mistakes we make are about money. But most mistakes are about people. "Did Jerry really care when I broke up with Helen? .... When I got that great job, did Jim really feel good about it, as a friend? Or did he envy my luck?" "And Paul—why didn't pick up that he was friendly just because I had a car?" When we look back, doubts like these can make us feel bad. But when we look back, it' s too late.
Why do we go wrong about our friends or our enemies? Sometimes what people say hides their real meaning. And if we don' t really listen we miss the feeling behind the words. Suppose someone tells you, "You' re a lucky dog." That' s being friendly. But "lucky dog?" There's a bit of envy in those words. Maybe he doesn't see it himself. But bringing in the "dog" bit puts you down a little. What he may be saying is that the doesn't think you deserve your luck.
"Just think of all the things you have to be thankful for," is another noise that says one thing and means another. It could mean that the speaker is trying to get you to see your problem as part of your life as a whole. But is he? Wrapped up in this phrase is the thought that your problem isn’t important. It' s telling you to think of all the starving people in the world when you haven' t got a date for Saturday night.
How can you tell the real meaning behind someone' s words? One way is to take a good look at the person talking. Do his words fit the way he looks? Does what he says agree with the tone of voice?
His posture? The look in his eyes? Stop and think. The minute you spend thinking about the real meaning of what people to you may save another mistake.
21. This passage is mainly about______.
A) how to interpret what people say
B) what to do when you listen to others talking
C) how to avoid mistakes when you communicate with people
D) why we go wrong with people sometimes
正确答案：C
答案：C
[试题分析]文章主旨题。
[详细解答]本文开篇就指出了我们会经常在交流时出现一些错误，然后举了一些例子做分析，最后直接给出了避免错误的建议。可见，所有的内容都是围绕怎样去避免在与人交流过程中的错误。所以正确答案为C。
-
第5题：
We can make mistakes at any age.Some mistakes we make are about money.But most mistakes?are about people."Did Jerry really care when I broke up with Helen?When I got that great job,did Jim really feel good about it,as a friend?Or did he envy my luck?"When we look back,doubts?like these can make us feel bad.But when we look back,it′s too late.
Why do we go wrong about our friends or our enemies?Sometimes what people say hides their?real meaning.And if we don′t really listen closely we miss the feeling behind the words.Suppose?someone tells you,"You′re a lucky dog."That′s being friendly.But"lucky dog"?There′s a bit?of envy in those words.Maybe he doesn′t see it himself.But bringing in the"dog"puts you down a?little.What he may be saying is that he doesn′t think you deserve your luck.
"Just think of all the things you have to be thankful for"is another noise that says one thing and?means another.It could mean that the speaker is trying to get you to see your problem as part of your life as a whole.But is be?Wrapped up in this phrase is the thought that your problem isn′t important.It′s telling you to think of all the starving people in the world when you haven′t got a date for Saturday night.How can you tell the real meaning behind someone′s words?One way is to take a good look at?the person talking.Do his words fit the way he looks?Does what he says agree with the tone of?voice?His posture?The look in his eyes?Stop and think.The minute you spend thinking about the?real meaning of what people say to you may save another mistake.
According to the author′,the reason why we go wrong about our friends is thatA.we fail to listen carefully when they talk
B.people tend to be annoyed when we check what they say
C.people usually state one thing but mean another
D.we tend to doubt What.our friends say答案：C解析：【考情点拨】推理判断题。【应试指导】由第二段第二句及第三段首句可知，有时人们所说的话掩饰了其真实含义，而且言不由衷。故选C。 -
第6题：
What a lovely day! Why not go swimming this afternoon? —（）
ABecause it’s raining.
BHave a good time!
CWhy do you go swimming?
DIt sounds nice
D
略 -
第7题：
问答题Q3: What important differences do you think there are between, selling to consumer abroad and selling to domestic markets? （Why?/Why not?)正确答案：
A: Possibly cultural diversity is one of the most important differences between selling to consumer abroad and selling to domestic markets. Different nationalities have different expectations when it comes to how employers and employees should behave. National culture is perhaps a major obstacle to making global businesses effective. National values are directly linked to organizational decision-making. Most international human resources managers will experience these expectation differences firstly..
B: There are several factors that influence decision-making, such as recruiting new employees, promoting staff, fixing salary levels, and making staff redundant. All these factors are concerned with cultural values. It is safe to say that cultural values have a great effect on management decision making. For example, one relationship is is established on the basis of shared expectations, which are common to employees of the same nationality. In America, typical of this is the belief that individuals should receive salary gains but doesn’t have to share them with lower-performance colleagues. But in some other countries, this will get nowhere. Nevertheless, it is only with this awareness can employees from diverse nationalities appreciate their differences and build mutual understanding.解析： 暂无解析 -
第8题：
问答题Practice 7 ● You are supposed to write a letter of compliant about the quality of the product when you found the product and after-sales service you bought recently which fell far below the standard you expect. ● It is necessary to include the information below in the proposed letter: ● Why are you writing the letter of compliant? ● Why are you dissatisfied with the newly purchased product? ● Giving description of the malfunctioned product you bought recently. ● Explaining the fact that the after-sales service is very poor. ● What do you ask the supplier to do? ● Write 200~250 words on your Answer Sheet.正确答案： 【参考范文】
June 17, 2006
Dear Mr. Walker,
I am writing to draw your attention to a new $ 5,999 flat-panel LCD computer screen with built-in speakers which I purchased from Hewlett-Packard branch in Beijing on 28 May 2006. It is very unfortunate that only after using less than ten days, some problems have occurred. I regret to tell you that the flat-panel LCD computer screen malfunctioned. In addition, the music system does not work the way it should making a lot of noise. What’s worse, even one speaker is out of order.
On 6 June only a few days outside the ‘replacement for product fault’ window, the built-in speakers on the unit failed to work properly. Although I called the sales Rep immediately, not until four days later did a technician arrived to check the problem. After a 20-second test (by the way, he is using my borrowed earphones to test the unit), I was told that the Hewlett-Packard screen speakers were not functioning! However, no information was given to me about what was to be the solution to this annoying problem. Clearly the screen has a multimedia purpose, yet with these audio problems most of the enjoyment was lost. A technician named Hewlett-Packard’s senior officer who guaranteed that they were doing ‘everything’ possible to remedy the situation. I was told to call him ‘any time’, and they would do ‘anything’ to help me out. Sixteen days has passed after reporting the problem, nothing was heard from the Sales Rep or Hewlett-Packard.
As one of the famous computer producing manufacturers, your company-Hewlett-Packard is enjoying high prestige among customers around the world. Yet I don’t understand why I should get such an inferior quality product and such a poor after-sales service. According to the terms of guarantee of your company, it is your company’s responsibility to have the computer screen with built-in speakers repaired. I would appreciate it if you could repair the computer screen as the earliest possible time, or exchange it for a better model. Otherwise, I will have no choice but to ask for solution at the Consumer Association. Your prompt attention to this letter will be appreciated.
I am looking forward to hearing from you soon.
Yours sincerely,
Peter Stephen解析： 暂无解析 -
第9题：
单选题Why was this letter written?ATo order a replacement for a damaged item
BTo ask about the rules at a swimming pool
CTo request reimbursement for a purchase
DTo inquire about a product advertised on TV
正确答案： A解析：
根据第3段第2句I would ask that you issue me a full refund可知写信人要求对相机提供全额退款，故选C。 -
第10题：
问答题继续性问答： 口试教师： 1.Do you often watch play?why? 2.Who do you often go to watch a play with?Why? 3.Have you watched a play recently?What is it about? 4.What is your favourite play?Why?正确答案： 略。解析： 暂无解析 -
第11题：
单选题Bob: What are you reading, Tom? Tom:It’s this week’s New Scientist, why? Bob:I was just wondering—______, but I’ve never actually read it myself. Is it aimed at real scientists or can ordinary people like me understand it?Ait’s for anyone really
Bwhere I can buy it
Cit seems very expensive
Dit looks interesting
正确答案： D解析：
题干中Bob的回答意为“我只是很好奇—它看上去很有趣，但我从来没读过。这本书面向的是科学家还是像我一样的普通人？”只有选项D和后面的意思相符合。 -
第12题：
问答题【参考范例三】PART 2Describe a foreign musician or artist you like. You should say: who the person is what he/she is good at in art field when you began to know him/her and explain why you like to talk about this person.You will have to talk about the topic for one or two minutes.You have one minute to think about what you’re going to say.You can make some notes to help you if you wish.正确答案： I’d like to talk about a Spanish painter and sculptor Picasso. He is best known for the Cubist movement, and for the wide variety of styles that he helped develop and worked in. I highly appreciate his works like the proto-Cubist Les Demoiselles d’Avignon and Guernica, a portrayal of the German bombing of Guernica during the Spanish Civil War. I began to know him when I was in elementary school. At that time I liked paintings very much and I bought a collection of famous paintings. I saw Picasso’s painting Guernica and was greatly shocked by his talent and profundity. He’s different from other painters and his works are very surreal which leaves you space to imagine the theme of his work. From his painting I can view my life from a new perspective and that is why I appreciate him. He inspires me.解析：
应该介绍这位外国艺术家的背景。包括他/她是谁，哪个领域的艺术家(composer, pianist)；他／她的艺术成就，代表作(masterpiece)，为什么关注他／她；他／她对自己有什么影响。 -
第13题：
—What a lovely day! Why not go swimming this afternoon? —()A、Because it’s raining.
B、Have a good time!
C、Why do you go swimming?
D、It sounds nice!
参考答案：D
-
第14题：
A: What about going for a walk? B: ______________.A、Why not? A good idea
B、That’s all right
C、So, do I
D、Walking is good to you
正确答案：A
-
第15题：
— _______________? — That’s a good idea.
A、When can you write the invitations
B、What do you think of the invitations
C、Why don’t you write the invitations now
D、Why not you write the invitations now
正确答案:C
-
第16题：
The passage is mainly about__________.A.what has brought about less working time
B.why employees want to make more money
C.why employees have less leisure time
D.what a good employee should be like答案：C解析：通过对全文的通读和理解，可知本文一直在围绕着为什么现在工作的人的业余时间那么少。 -
第17题：
What has Ron Evans promised to do?
A. Sign an agreement
B. Buy the product from grocery chains
C. Sell the product to various outlets
D. Introduce market segments答案：C解析：首先在文章中找出与Ron Evans有关的句子，然后与选项的内容作比较，会发现A、B、D项并 不是Ron Evants所许诺要做的事，正确答案是C项。 -
第18题：
David injured his leg playing football yesterday. Really?（）
- A、Who did that?
- B、What's wrong with him?
- C、How did that happen?
- D、Why was he so careless?
正确答案:C -
第19题：
单选题The word “like” in an ad often focuses the consumer’s attention on ______.Awhat the advertiser says about the product
Bwhat magic the product really possesses
Cwhy the advertiser promotes the product
Dwhy the product is as good as promised
正确答案： D解析：
文章第一段第三句“‘Like gets you to ignore the product and concentrate on the claim the advertiser is making about it. ”意为“像”使你忽略产品，把注意力放在广告商们为此而作的宣传上。很明显“like”一词将观众的注意力集中在了广告词上，故选A。 -
第20题：
单选题— What a lovely day! Why not go swimming this afternoon? —（）ABecause it’s raining.
BHave a good time!
CWhy do you go swimming?
DIt sounds nice
正确答案： D解析： 暂无解析 -
第21题：
问答题Practice 5 You should spend about 40 minutes on this task. Write about the following topic: If a product is of good quality and meets people's needs, people will buy it, Therefore, advertising is unnecessary and is no more than a type of entertainment, To what extent do you agree or disagree? You should write at least 250 words.正确答案： 【参考范文】
With the popularization of media, many manufacturers take advantage of advertisement to publicize their products. Whether you like it or not, advertisements have become an indispensable part of modern entertainment. Therefore, some believe that they have more entertaining functions instead of genuine promoting objectives. As far as I am concerned, I cannot totally agree with this argument.
Admittedly, as more advertisements tend to invite celebrities like movie stars and pop singers to be their image spokespersons. But the questions are: who pays the bill in advertising areas and what is the intention?
The producers invest great sums of money in the advertisements with the only ultimate purpose of selling more products at a higher price. Although some advertisements have entertaining elements, the original intentions can never change. To begin with, by effective communicative means, the advertisements can attract more audience to enlarge the customer base. In other words, people get to know a product from advertisements on channels like TV or posters on buses. The second level is more important. Advertisement can leave audience with a deeper impression. With the great help of modem media, people can easily sink into a public effect. Consumers are apt to follow trends formed by ads. Last, there is possibility that some ads may contain some false information of the product in order to exaggerate the functions and cover some shortcomings. As a saying goes, “There is no reasonable consumer, but only crazy buyer tempted by advertising.” Ads easily lead to irrational shoppers.
In conclusion, advertisements are a vital element in the commerce for selling products or services. But the entertaining elements should be judged with sense and reason.解析： 暂无解析 -
第22题：
单选题Why did Mr. Winston contact Great Outdoors?ATo place an order with the company
BTo give an opinion on an item
CTo inquire about a special discount
DTo demand a refund for a defective product
正确答案： C解析：
从第4段最后1句a group discount中看出Mr. Winston希望商店能提供折扣，故选C。 -
第23题：
单选题According to the author, consumers’ best policy towards advertising is ______Ato doubt its truth
Bto disbelieve it
Cto distinguish between what is true and what is not true
Dto know what products the advertiser is going to sell
正确答案： D解析：
第四段中首句指出“The consumer’s best defense is awareness…He can distinguish between what the ad pretends to offer and what it is really selling”。与选项C表达内容相符。 -
第24题：
问答题【参考范例一】PART 2Describe a child you like. You should say: what the child’s name is how old the child is what the child likes or dislikes and explain why you like this child.You will have to talk about the topic for one or two minutes.You have one minute to think about what you’re going to say.You can make some notes to help you if you wish.正确答案： The child is my nephew, his name is Li Yiming which means being special and impressive. His parents chose this name for their son because they think he is the most beautiful baby in the world. .Now he is 5 years old. He seems to be quite a shy boy when you are not familiar with him. However, you’ll find him very talkative once you get to know him. He is a little ambitious and he likes to be the winner, but he will never bully other children. He is very funny and loves to play games with me so I love him very much. We really get along well with each other and when I think of him I am very delighted.解析：
首先应介绍自己要描述的人是谁，包括他的名字，年龄和性格特点。接着可以举一些生活中的例子来进一步描述这个人。根据题目要求还应描述这个孩子的喜好，说明自己喜欢他的原因。最后进行总结。