The development of the internet over the past 20 years has not only changed the way most people live their lives, but also provided a plethora of new platforms for business. The advertising industry adopt the micro blog as a( )tool, which is a pertinent e

题目
The development of the internet over the past 20 years has not only changed the way most people live their lives, but also provided a plethora of new platforms for business. The advertising industry adopt the micro blog as a( )tool, which is a pertinent example.

A. availability
B. Promotional
C. encryption
D. payment

相似考题

1.DEVELOPMENT OF ONLINE MARKETING With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. ? Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.()A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?()A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of online marketing is not mentioned?()A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?()A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperwork.5. Which is the author’s attitude towards online shopping?()A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.

更多“The development of the internet over the past 20 years has not only changed the way most people live their lives, but also provided a plethora of new platforms for business. The advertising industry ”相关问题
  • 第1题:

    Over the past 20 years, the Internet helped change our world in _____way or another for the better. A. any B. one C. every D. either


    正确答案:B

  • 第2题:

    The Law to Keep the Oil Industry under Control
    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been
    raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.As on Norwegian politician said last week:“We will soon be changed beyond all recognition.”
    Ever since the war,the Government has been carrying out a programme of development in the area north of the Arctic
    Circle.During the past few years this programme has had a great deal of success:Tromso has been built up into a local
    capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,
    and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however.With nearly 100 percent employment,everyone
    can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil
    industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.The
    real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as
    essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage
    that it might cause to the countryside and to the sea.

    The Norwegian Government would prefer the oil industry to______.

    A.provide more jobs for foreign workers.
    B.slow down the rate of its development.
    C.sell the oil it is producing abroad.
    D.develop more quickly than at present.

    答案:B
    解析:
    本题考查细节。

    B选项,减慢发展速率。文章开始就阐明挪威政府正竭尽全力把石油工业控制起来,制定新法律来限制勘探开采,限制产量,限制雇佣外国工人人数。综上 ,B选项正确。

    A选项,为外国工人提供更多的工作。不合题意,故排除。

    C选项,卖掉正在国外生产的石油。不合题意,故排除。

    D选项,比现在发展更快。不合题意,故排除。故正确选项为B。

  • 第3题:

    The Law to Keep the Oil Industry under Control
    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been
    raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.As on Norwegian politician said last week:“We will soon be changed beyond all recognition.”
    Ever since the war,the Government has been carrying out a programme of development in the area north of the Arctic
    Circle.During the past few years this programme has had a great deal of success:Tromso has been built up into a local
    capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,
    and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however.With nearly 100 percent employment,everyone
    can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil
    industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.The
    real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as
    essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage
    that it might cause to the countryside and to the sea.

    According to the passage, the oil?industry might lead northern Norway to ____.

    A.the development of industry.
    B.a growth in population.
    C.the failure of the development programme.
    D.the development of new towns.

    答案:C
    解析:
    本题考查细节

    C选项,发展规划的失败。这在第二段最后一句:“可是石油工业已经开始把人们吸引到南方去,所以不出几年,整个北方政策可能成泡影。”综上,C选项正确。

    A选项,工业发展。文内没有涉及,故排除。

    B选项,人口增长。文内没有涉及,故排除。

    D选项,新城市的发展。文内没有涉及,故排除。故正确选项为C。

  • 第4题:

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    Which of the following is true of"branded content"?

    A.It is produced by media companies.
    B.It is similar to traditional advertising.
    C.It advertises famous journals.
    D.lts value has declined in recent years.

    答案:A
    解析:
    由题干关键词“branded content”锁定第五段。该段②句给出品牌化内容的定义:公司赞助的媒体(corporate-sponsored media);③句援引实例指出:公司收购知名报刊(即媒体公司),生产品牌化内容。即品牌化内容由品牌/公司赞助,由媒体公司生产.A.正确。[解题技巧]B.反向干扰:第五段②句以more than说明品牌化内容更像传统娱乐,而非传统广告。C.将③句“报刊生产品牌化内容,为企业做宣传”篡改为“品牌化内容意在宣传报刊”。D.将末句“品牌化内容使传统广告业的平均创造性账户收益价值(the value of the average“creative-account win”)下降”篡改为“品牌化内容的价值下降”。

  • 第5题:

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    Paragraphs l and 2 indicate that

    A.the number of ads is experiencing an unprecedented decrease.
    B.the decline of advertising jobs results from a drop in ads.
    C.advertising jobs usually increase during an economic expansion.
    D.Americans are more willing to read ads today than in the past.

    答案:C
    解析:
    首段指出,美国广告业工作数量首次(For the first time on record)在经济扩张中减少(即:该现象前所未有)。第二段末句再次以“不可恩议的减少(mysterious decline)”强调现象不同寻常。可见,通常情形是“广告工作数量在经济扩张过程中会增加”,C.正确。[解题技巧]A.将首段“正经历前所未有下滑”的主体由“广告工作数量(advertising-spccific jobs)”偷换为“广告数量(ads)”。B.反向干扰:第二段①②句以问答形式指出“广告工作数量的减少并非广告数量减少造成(not a case of…)”。D.源自第二段②句,但该内容只说明“如今美国人所看广告数量显著增加”这一客观事实,并未体现“如今美国人更爱看广告”这一主观意愿。

  • 第6题:

    阅读理解
    The Norwegian Government is doing its best to keep the oil industry under control. A new law limits exploration to an area south of the southern end of the long coastline; production limits have been laid down (though these have already been raised) ; and oil companies have not been allowed to employ more than a limited number of foreign workers. But the oil industry has a way of getting over such problems, and few people believe that the Government will be able to hold things back for long. As a Norwegian politician said last week: "We will soon be changed beyond all recognition. "
    Ever since the war, the Government has been carrying out a programme of development in the area north of the Arctic Circle. During the past few years this programme has had a great deal of success: Tromso has been built up into a local capital with a university, a large hospital and a healthy industry. But the oil industry has already started to draw people from the south, and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north, however. With nearly 100 percent employment, everyone can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil industry. Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.
    The real argument over oil is its threat to the Norwegian way of life. Farmers and fishermen do not make up most of the population, but they are an important part of it, because the Norwegians see in them many of the qualities that they regard with pride as essentially Norwegian. And it is the farmers and the fishermen who are most critical of the oil industry because of the damage that it might cause to the countryside and to the sea.
    16. The Norwegian Government would prefer the oil industry to ______.

    A. provide more jobs for foreign workers
    B. slow down the rate of its development
    C. sell the oil it is producing abroad
    D. develop more quickly than at present

    答案:B
    解析:
    通过文章开头"The Norwegian Government is doing its best to keep the oil industry under control. A new law limits exploration to…"可以推出,挪威政府正竭尽全力把石油工业控制起来,制定新法律来限制勘探开采,限制产量等,B项符合题意。

  • 第7题:

    共用题干
    第三篇

    Oil Industry in Norway

    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.
    As an Norwegian politician said last week:"We will soon be changed beyond all recognition."
    Ever since the war,the Government has been carrying out a program of development in the area north of the Arctic Circle.During the past few years this program has had a great deal of success: Tromso has been built up into a local capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however. With nearly 100 percent employment,everyone can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.
    The real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage that it might cause to the countryside and to the sea.

    In the south,one effect to the development of the oil industry might be________.
    A:a large reduction on unemployment
    B:a growth in the tourist industry
    C:a reduction in the number of existing industries
    D:the development of a number of service industries

    答案:C
    解析:
    第一段,挪威政府设定了一项新的法律以限制石油的勘探,其目的在于减缓发展的步伐,所以选B。
    政府设定“production limits(产量限制)”的初衷在于使石油工业保持现有的发展水平,而不想扩展。
    第二段开头提到政府在第二次世界大战后一直在实施北极圈北部地区的发展项目,尽管取得了成效,但是石油工业的高就业率吸引着人们,这将导致北部发展项目的失败。
    第三段指出,服务业和旅游业的从业人员转向石油行业,其影响之一便是一些现有行业的消失。
    挪威的农民和渔夫之所以重要,原因在于他们身上具有挪威人引以为自豪的品质,即他们的生活方式和价值观,因此选项D正确。

  • 第8题:

    共用题干
    第三篇

    Oil Industry in Norway

    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.
    As an Norwegian politician said last week:"We will soon be changed beyond all recognition."
    Ever since the war,the Government has been carrying out a program of development in the area north of the Arctic Circle.During the past few years this program has had a great deal of success: Tromso has been built up into a local capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however. With nearly 100 percent employment,everyone can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.
    The real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage that it might cause to the countryside and to the sea.

    The Norwegian Government has tried to________.
    A:encourage the oil companies to discover new oil sources
    B:prevent oil companies employing people from northern Norway
    C:help the oil companies solve many of their problems
    D:keep the oil industry to something near its present size

    答案:D
    解析:
    第一段,挪威政府设定了一项新的法律以限制石油的勘探,其目的在于减缓发展的步伐,所以选B。
    政府设定“production limits(产量限制)”的初衷在于使石油工业保持现有的发展水平,而不想扩展。
    第二段开头提到政府在第二次世界大战后一直在实施北极圈北部地区的发展项目,尽管取得了成效,但是石油工业的高就业率吸引着人们,这将导致北部发展项目的失败。
    第三段指出,服务业和旅游业的从业人员转向石油行业,其影响之一便是一些现有行业的消失。
    挪威的农民和渔夫之所以重要,原因在于他们身上具有挪威人引以为自豪的品质,即他们的生活方式和价值观,因此选项D正确。

  • 第9题:

    共用题干
    第三篇

    Internet shopping is a new way of shopping. Nowadays,you can shop for just about anything from your armchair. All you need is a computer which is linked to the Internet. Shopping on the Internet is becoming increasingly popular. In the United States,people spent over$2.5 billion on Internet shopping in 1998.This figure is expected to reach $11 billion by the year 2004.
    People can shop for a variety of products on the Internet. Physical products include items such as books,CDs,clothes and food.These types of products are the most common purchases through the Internet. You can also buy information products such as on-line news or magazine stories,or you can download computer software through the Internet. Services such as booking airline tickets,reserving hotels or renting cars are also available on the Internet. You can also go shopping on the Internet for entertainment services and take part in on-line games.
    Internet shopping offers a number of benefits for the shopper. The most important advantage is convenience.You can shop whenever you like as the on-line shops are open 24 hours a day and you don't have to queue with other shoppers at the check-out counters.Secondly,it is easy to find what you are looking for on the Internet. Even out-of-print books may be ordered on line.Finally,it is often cheaper to buy goods through the Internet,and you can tell the shop exactly what you want.
    The main disadvantage of Internet shopping is that you cannot actually see the products you are buying or check their quality.Also,many people enjoy shopping in the city and miss the opportunity to talk to friends.Some people are worried about paying for goods using credit cards,so Internet companies are now finding ways to make on-line payment safe.
    Internet shopping is sure to become more and more popular in the years ahead.It promises to change the way we buy all kinds of things一from tonight's dinner to a new car.

    The most proper title for this passage is"_______".
    A:People Enjoy Many Ways of Shopping
    B:The Advantages and Disadvantages of Internet Shopping
    C:The Bright Future of Internet Shopping
    D:A New Way of Shopping一Internet Shopping

    答案:D
    解析:
    细节题。文章第二段阐述了网上购物的种类,不仅可以买到诸如书本、CD、衣服等实物产品,还可以买到在线新闻、杂志、软件等信息产品,甚至还有娱乐服务和游戏等。其中提到了“You can also buy information products such as on-line news or magazine stories, or you can download computer software through the Internet.”即on-line news and magazine stories 属于 information products,所以选D。
    细节题。第三段第一、二句话“Internet shopping offers a number of benefits for the shopper.The most important advantage is convenience.”即最大的优势是便利。
    细节题。第四段提到了网上购物的主要缺点,包括:不能看到实物并检查质量,排除A;不能享受购物乐趣,排除C;使用信用卡的不安全性,排除D。选项B意为“顾客不能检查所购商品的数量”,文中提到的是不能检查商品的质量,所以符合题意。
    主旨题。文章中作者围绕网络购物,阐述了网上购物的种类及其优缺点,并对其未来进行展望。所以正确答案应该是D。选项B、C都只是文章的一个方面;选项A过于宽泛。
    态度题。文章最后一段说“Internet shopping is sure to become more and more popular in the years ahead .It promises to change the way we buy all kinds of things一from tonight's dinner to a new car.”可以看出,作者对网上购物的未来持乐观态度(optimistic )。

  • 第10题:

    单选题
    Which of the following is the main idea of this passage?
    A

    Teaching morals and values has been a frequently discussed topic in the past few years.

    B

    The author and his staff embed virtues into lessons and school life to encourage character development in children.

    C

    Kids throughout the population face the same needs, the same challenges, and the same realities in their lives.

    D

    Role plays are an excellent way of getting students to practice their English.


    正确答案: B
    解析:
    文章第一段提到,孩子们的性格发展(development of character),第二段提到“a child’s moral literacy is strengthened when...”,接下来第三段提到“and a chance for the virtue to embed itself”(把美德嵌入课堂教学和学校生活中,帮助孩子们性格的发展),到最后站在教育者角度提出建议。B项意思是:作者和他的工作人员将美德嵌入课程和学校生活,鼓励儿童的性格发展。此项表达全面,故选B。

  • 第11题:

    单选题
    While the development of the suburbs has created problems, it has also provided() modern housing for millions of people.
    A

    excessive

    B

    immense

    C

    memorable

    D

    substantia


    正确答案: B
    解析: 暂无解析

  • 第12题:

    单选题
    As a result of the epidemic of AIDS in Africa, _____.
    A

    the life span for most of the people has been reduced by 40 years

    B

    most young people have been infected with human immunodeficiency virus

    C

    people will have to learn to live with the disease for over 50 years

    D

    the achievements made in preserving people’s health in the past will be wiped off


    正确答案: D
    解析:
    第四段第二句作者提到,到2025年艾滋病将成为非洲年轻人的最大杀手,它可以使一些国家人口的平均寿命降到40岁,仅艾滋病一项就会使过去50年在公共健康方面取得的成就化为乌有。

  • 第13题:

    The Law to Keep the Oil Industry under Control
    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been
    raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.As on Norwegian politician said last week:“We will soon be changed beyond all recognition.”
    Ever since the war,the Government has been carrying out a programme of development in the area north of the Arctic
    Circle.During the past few years this programme has had a great deal of success:Tromso has been built up into a local
    capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,
    and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however.With nearly 100 percent employment,everyone
    can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil
    industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.The
    real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as
    essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage
    that it might cause to the countryside and to the sea.

    The Norwegian Government has tried to ______.

    A.encourage the oil companies to discover new oil sources.
    B.prevent oil companies employing people from northern Norway.
    C.help the oil companies solve many of their problems.
    D.keep the oil industry to something near its present size.

    答案:D
    解析:
    本题考查细节。

    D选项,使石油工业保持在接近现在的规模。符合题意,综上,D选项正确。

    A选项,鼓励石油公司去发现新石油资源。不符合题意,故排除。

    B选项,制止石油公司雇佣来自挪威北方的人。不符合题意,故排除。

    C选项,帮助石油公司解决许多问题。不符合题意,故排除。

    故正确答案为D。

  • 第14题:

    The Law to Keep the Oil Industry under Control
    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been
    raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.As on Norwegian politician said last week:“We will soon be changed beyond all recognition.”
    Ever since the war,the Government has been carrying out a programme of development in the area north of the Arctic
    Circle.During the past few years this programme has had a great deal of success:Tromso has been built up into a local
    capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,
    and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however.With nearly 100 percent employment,everyone
    can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil
    industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.The
    real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as
    essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage
    that it might cause to the countryside and to the sea.

    In the south, one effect to the development of the oil industry might be _____.

    A.a large reduction on unemployment.
    B.a growth in the tourist industry.
    C.a reduction in the number of existing industries.
    D.the development of a number of service industries.

    答案:C
    解析:
    本题考查推理判断。

    C选项,现存工业数的减少。第三段开始“可是石油工业的影响并不仅仅限于北方。近百分之一百的就业率,使每个人都见到发展的势头,服务业和旅游业的好多工人转向石油工业。某些较小的工业,在从国外购进货物更便宜的情况下,很可能会全部消失。”这说明工业数减少。综上,C选项正确。

    A选项,大大减少失业。文内没有涉及,故排除。

    B选项,旅游行业增长。文内没有涉及,故排除。

    D选项,许多服务公司发展。文内没有涉及,故排除。

    故正确选项为C。

  • 第15题:

    The Law to Keep the Oil Industry under Control
    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been
    raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.As on Norwegian politician said last week:“We will soon be changed beyond all recognition.”
    Ever since the war,the Government has been carrying out a programme of development in the area north of the Arctic
    Circle.During the past few years this programme has had a great deal of success:Tromso has been built up into a local
    capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,
    and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however.With nearly 100 percent employment,everyone
    can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil
    industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.The
    real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as
    essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage
    that it might cause to the countryside and to the sea.

    Norwegian farmers and fishermen have an important influence because _______.

    A.they form such a large part of Norwegian ideal.
    B.their lives and values represent the Norwegian ideal.
    C.their work is so useful to the rest of Norwegian society.
    D.they regard as a threat to the Norwegian way of life.

    答案:B
    解析:
    本题考查细节。

    B选项,他们的生活和价值代表了挪威人的理想。符合题意,综上,B选项正确。

    A选项,他们组成了那么大一部分挪威理想。不合题意,故排除。

    C选项,他们的工作对挪威社会的其他方面非常有用。不合题意,故排除。

    D选项,他们认为石油是对挪威生活方式的威胁。最后一段第一句话:“对石油真正的争论点是它对挪威生活方式的一种威胁。”并不是他们认为威胁。不合题意,故排除。

    故正确选项为B。

  • 第16题:

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    Which of the following would be the best title for the text?

    A.Where Did All the Advertising Jobs Go?
    B.How Do Facebook and Google Produce Ads?
    C.Why is the Number of Ads Declining?
    D.What is the Future of the Advertising Business?

    答案:A
    解析:
    本文首段提出现象“广告业工作数量在减少”。随后阐释两个原因:Facebook和Google使技术工作取代广告工作;广告和媒体业务融合使媒体公司取代广告公司。末段总结指出:广告业务正在从广告公司向Facebook、Google以及媒体公司转移。可见A.为全文关注现象,为恰当题目。[解题技巧]B.错误有二:首先以偏概全,全文论述广告工作减少的两大原因,“Facebook和Google”只是其中一个原因;其次偏离文章重点:文章关注点在于“Facebook和Google对广告业工作的影响”,并非“二者如何制作广告”。C.将全文论述主体“广告工作的减少(the decline of advertising jobs)”篡改为“广告数量的减少(the number of ads is declining)”。D.源于第六段末句,但作者重在分析“广告工作的走向”,并非“广告业的未来前景”。

  • 第17题:

    For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
    With programmatic technology,Facebook and Google could

    A.produce more ads and create more advertising jobs.
    B.merge a series of large advertising companies.
    C.deliver advertising to specific audiences at a low cost.
    D.build relationships with publishing platforms one by one.

    答案:C
    解析:
    第三段指出Facebook和Google广告盈利巨大并说明原因:以低成本投放定向广告(deliver targeted advertising at a low cost)。第四段进而说明Facebook和Google的广告模式:利用编程技术向特定用户投放广告(buy access to specific audiences)。结合二者可知,C.正确.Targeted advertising与(advertise to)specific audiences同义。[解题技巧]A.半对(produce more ads)半错(create more advertising jobs):第四段末句指出,程序性广告模式生产的广告更多,需要的人力却更少。B.将第三段末句“(Facebook和Google的垄断地位迫使)大型广告公司之间(large advertising firms)进行合并”曲解为“Facebook和Google兼并了一系列大型广告公司”。D.与第四段③句“公司可以利用编程技术一次性购买多个发布平台的访问权限,绕开逐一建立关系的步骤(bypassing.…each one)”相悖。

  • 第18题:

    共用题干
    第三篇

    Internet Shopping

    Internet shopping is a new way of shopping. Nowadays,you can shop for just about anything from your armchair. All you need is a computer which is linked to the Internet. Shopping on the Internet is becoming increasingly popular. In the United States,people spent over U.S. $2.5 billion on Internet shopping in 1998.This figure is expected to reach U.S.$11 billion by the year 2004.
    People can shop for a variety of products on the Internet.Physical products include items such as books,CDs,clothes and foods.These types of products are the most common purchases through the Internet.You can also buy information products such as on-line news or magazine stories,or you can download computer software through the Internet.Services such as booking airline tickets,reser-ving hotels or renting cars are also available on the Internet.You can also go shopping on the Inter-net for entertainment services and take part in on-line games.
    Internet shopping offers a number of benefits for the shopper. The most important advantage is convenience.You can shop whenever you like as the on-line shops are open 24 hours a day and you don't have to queue with other shoppers at the check-out counters.Secondly,it is easy to find what you are looking for on the Internet.Even out-of-print books may be ordered on line.Finally,it is often cheaper to buy goods through the Internet,and you can tell the shop exactly what you want.
    The main disadvantage of Internet shopping is that you cannot actually see the products you are buying or check their quality.Also,many people enjoy shopping in the city and miss the opportunity to talk to friends.Some people are worried about paying for goods using credit cards,so Internet companies are now finding ways to make on-line payment safe.
    Internet shopping is sure to become more and more popular in the years ahead.It promises to change the way we buy all kinds of things一from tonight's dinner to a new car.

    The most proper title for this passage is"_________".
    A:People Enjoy Many Ways of Shopping
    B:The Advantages and Disadvantages of Internet Shopping
    C:The Bright Future of Internet Shopping
    D:A New Way of Shopping一Internet Shopping

    答案:D
    解析:
    本题为细节题。文章第二段阐述了网上购物的种类,不仅可以买到诸如书、CD、衣服等物质产品,还可以买到在线新闻、杂志、软件等信息产品,甚至还有娱乐服务和网络游戏等。其中提到:"You can also buy information products such as on-line news or magazine stones,or you can download computer software through the Internet.”即“on-line news and maga-zine stories”属于“information products",所以选D。 A项文章未提及;目前网上已提供在线新闻和杂志故事,排除B项;这些新闻杂志是需要购买的,并不能免费下载,排除C项。
    本题为细节题。第三段第一、二句话:"Internet shopping offers a number of benefits for the shopper.The most important advantage is convenience.”即最大的优势是便利。选项A和B虽然也是网上购物的好处,但不是最重要的;选项C不是网上购物的好处之一,而是网上购物的一个弊端,即不能检查商品的质量。
    本题为细节题。第四段提到了网上购物的主要缺点,包括:不能看到实物并检查质量,排除A;不能享受购物的乐趣,排除C;使用信用卡的不安全性,排除D。选项B 意为“顾客不能检查所购商品的数量”,而文中提到的是不能检查商品的质量,所以符合题意。
    本题为主旨题。文章中作者围绕网络购物,阐述了网上购物的种类及其优缺点,并对其未来进行展望。所以正确答案应该是D。选项B、C都只是文章的一个方面;选项A过于宽泛。
    本题为态度题。文章最后一段说:" Internet shopping is sure to become more and more popular in the years ahead.It promises to change the way we buy all kinds of things一from tonight's dinner to a new car.”可以看出,作者对网上购物的未来持乐观态度(optimistic )。 negative(消极的)、concerned(关心的)、critical(批评的)都与文章内容不符。

  • 第19题:

    共用题干
    第三篇

    Oil Industry in Norway

    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.
    As an Norwegian politician said last week:"We will soon be changed beyond all recognition."
    Ever since the war,the Government has been carrying out a program of development in the area north of the Arctic Circle.During the past few years this program has had a great deal of success: Tromso has been built up into a local capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however. With nearly 100 percent employment,everyone can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.
    The real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage that it might cause to the countryside and to the sea.

    The Norwegian Government would prefer the oil industry to________.
    A:provide more jobs for foreign workers
    B:slow down the rate of its development
    C:sell the oil it is producing abroad
    D:develop more quickly than at present

    答案:B
    解析:
    第一段,挪威政府设定了一项新的法律以限制石油的勘探,其目的在于减缓发展的步伐,所以选B。
    政府设定“production limits(产量限制)”的初衷在于使石油工业保持现有的发展水平,而不想扩展。
    第二段开头提到政府在第二次世界大战后一直在实施北极圈北部地区的发展项目,尽管取得了成效,但是石油工业的高就业率吸引着人们,这将导致北部发展项目的失败。
    第三段指出,服务业和旅游业的从业人员转向石油行业,其影响之一便是一些现有行业的消失。
    挪威的农民和渔夫之所以重要,原因在于他们身上具有挪威人引以为自豪的品质,即他们的生活方式和价值观,因此选项D正确。

  • 第20题:

    共用题干
    第三篇

    Oil Industry in Norway

    The Norwegian Government is doing its best to keep the oil industry under control.A new law limits exploration to an area south of the southern end of the long coastline;production limits have been laid down(though these have already been raised);and oil companies have not been allowed to employ more than a limited number of foreign workers.But the oil industry has a way of getting over such problems,and few people believe that the Government will be able to hold things back for long.
    As an Norwegian politician said last week:"We will soon be changed beyond all recognition."
    Ever since the war,the Government has been carrying out a program of development in the area north of the Arctic Circle.During the past few years this program has had a great deal of success: Tromso has been built up into a local capital with a university,a large hospital and a healthy industry.But the oil industry has already started to draw people south,and within a few years the whole northern policy could be in ruins.
    The effects of the oil industry would not be limited to the north,however. With nearly 100 percent employment,everyone can see a situation developing in which the service industries and the tourist industry will lose more of their workers to the oil industry.Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.
    The real argument over oil is its threat to the Norwegian way of life.Farmers and fishermen do not make up most of the population,but they are an important part of it,because Norwegians see in them many of the qualities that they regard with pride as essentially Norwegian.And it is the farmers and the fishermen who are most critical of the oil industry because of the damage that it might cause to the countryside and to the sea.

    Norwegian farmers and fishermen have an important influence because________.
    A:they form such a large part of Norwegian ideal
    B:they regard oil as a threat to the Norwegian way of life
    C:their work is so useful to the rest of Norwegian society
    D:their lives and values represent the Norwegian ideal

    答案:D
    解析:
    第一段,挪威政府设定了一项新的法律以限制石油的勘探,其目的在于减缓发展的步伐,所以选B。
    政府设定“production limits(产量限制)”的初衷在于使石油工业保持现有的发展水平,而不想扩展。
    第二段开头提到政府在第二次世界大战后一直在实施北极圈北部地区的发展项目,尽管取得了成效,但是石油工业的高就业率吸引着人们,这将导致北部发展项目的失败。
    第三段指出,服务业和旅游业的从业人员转向石油行业,其影响之一便是一些现有行业的消失。
    挪威的农民和渔夫之所以重要,原因在于他们身上具有挪威人引以为自豪的品质,即他们的生活方式和价值观,因此选项D正确。

  • 第21题:

    问答题
    Practice 2  The miracle silicon chip represents a development in the technology of mankind that over the past few years has acquired the force and significance associated with the development of hand tools or the discovery of the steam engine. Just as the Industrial Revolution took over an immense range of tasks from men’ s muscles and enormously expanded productivity, so the microcomputer is rapidly assuming huge burdens of tedious work from the human brain and thereby expanding the mind’s capacities in ways that man has only begun to grasp. With the chip, remarkable achievements of memory and execution become possible in everything from farms to banks to corporate offices.

    正确答案:
    【参考译文】
    神奇的硅片代表了(体现了)人类技术的进步,近年来这种技术进步获得的发展动力和重要性与手工工具和蒸汽机的发明相关。正如工业(产业)革命使人类摆脱了各种各样的体力劳动并极大地提高了生产效率一样,微型计算机正在快速地代替人脑完成繁重而乏味的工作,因此拓宽了大脑的能力,而拓宽的方式人类刚刚开始领会。利用硅片,在任何领域都有可能取得信息储存和执行方面的杰出成就,不论是农场、银行还是公司的办公室。
    解析: 暂无解析

  • 第22题:

    问答题
    Since moving pictures were invented a century ago, a new way of distributing entertainment to consumers has emerged about once every generation. Each such (1)____(innovate) has changed the industry irreversibly; each has been (2) acco____ by a period of fear mixed with exhilaration. The arrival of digital technology, (3)____ translates music, pictures and text into the zeros and ones of computer language, marks one of those (4) p____.  This may sound familiar, because the digital revolution, and the explosion of choice that would go with it, has been shown for some time. In 1992, John Malone, chief executive of TCI, an American cable giant, welcomed the “500-channel universe.” Digital television was about to deliver everything (5)____ pizzas to people's living rooms. When the entertainment companies (6)____(try) out the technology, it worked fine-but not at a price that people were prepared to pay.  Those 500 channels eventually arrived but via the Internet and the PC (7)____ than through television. The digital revolution was starting to affect the entertainment business in (8)____(expect) ways. Eventually it will change every aspect of it, from the way cartoons are made to the way films are screened to the way people buy music. That much is clear. (9)____ nobody is sure of is how it will affect the economics of the business.  New technologies always contain within them both (10) th____ and opportunities. They have the potential both to make the companies in the business a great deal richer, and to sweep them away. Old companies always fear new technology.

    正确答案:
    1.innovation innovation改革,创新,此处指的是上文提到的a new way of distributing。
    2.accompanied accompany by伴随,随同。obstruct阻塞,阻碍。compromise妥协signal发出信号。
    3.which 从上下文可知此处是非限制性定语从句,所以填which。
    4.periods period时期,与前文a period of fear mixed with exhilaration照应。
    5.except 从前面的everything和pizza可知填except,television不能送pizza。
    6.tried try out试验,试用。sort out挑选出。work out计算出,解决。figure out计算出。
    7.rather rather than而不是。other than除了。
    8.unexpected in unexpected ways用出人意料的方式。
    9.What 根据后文可知此处缺少主语,what引导主语从句。
    10.threats 句意:新技术总是同时包含着威胁和机遇。此处需用名词复数形式与后面的opportunities构成平行结构。
    解析: 暂无解析

  • 第23题:

    单选题
    According to the passage, which of the following statements is true?
    A

    Transporting goods and people is the most important technology in the history of mankind.

    B

    Technology in transporting goods and people has changed human conditions more than anything else.

    C

    Technology in spreading information has changed human conditions more than transportation technology.

    D

    Technology in spreading information can’t change the economic development of society.


    正确答案: A
    解析:
    文章首段指出“没有任何科技革命像交通方面的科技革命那样显著地改变了人类的生活条件…然而长距离传送想法和信息的科技可以说带来了更多的改变…”,由此可知信息传播科技在改变生活条件方面比运输科技取得了更大的成就。故选项C符合文意。