Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where oth
题目
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.
An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.
A．a cooking utensil
B．new child"s toy
C．tinned fruit
D．household soap
相似考题
参考答案和解析
根据Excerpt2中内容可知，在工业革命初期，广告主要用来推销新奇产品和边缘产品，而不包括后来通过加工而成的产品。因此，只有B(新型儿童玩具)符合题意。
更多“Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where oth”相关问题
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第1题：
I want to __________my friendship with her even though I was hurt by her words.
A． separate
B． interrupt
C． maintain
D． release
正确答案：C
separate分离；interrupt打扰；maintain保持；release释放。题干意思：即便她的话伤害了我，我也想要维持我们之间的友谊。 -
第2题：
第一节(共15小题；每小题2分，共30分)
阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项，并
在答题卡上将该项涂黑。
A
Goldie's Secret
She turned up at the doorstep of my house in Cornwall. No way could I have sent her away. No way, not me anyway. Maybe someone had kicked her out of their car the night before. "We're moving house.'; "No space for her any more with the baby coming." "We never really wanted her, but what could we have done? She was a present." People find all sorts of excuses for abandoning an animal. And she was one of the most beautiful dogs I had ever seen.
I called her Goldie. If I had known what was going to happen I would have given
her a more creative name. She was so unsettled during those first few days. She hardly ate anything and had such an air of sadness about her. There was nothing I could do to make her happy, it seemed. Heaven knows what had happened to her at her previous owner's. But eventually at the end of the first week she calmed down. Always by my side, whether we were out on one of our long walks or sitting by the fire.
That's why it was such a shock when she pulled away from me one day when we were out for a walk. We were a long way from home, when she started barking and getting very restless. Eventually I couldn't hold her any longer and she raced off down the road towards a farmhouse in the distance as fast as she could.
By the time I reached the farm I was very tired and upset with Goldie. But when I saw her licking (舔) the four puppies (幼犬) I started to feel sympathy towards them. "We didn't know what had happened to her," said the woman at the door. "I took her for a walk one day, soon after the puppies were born, and she just disappeared." "She must have tried to come back to them and got lost," added a boy from behind her. '
I must admit I do miss Goldie, but I've got Nugget now, and she looks just like her mother. And I've learnt a good lesson: not to judge people.
56. How did the author feel about Goldie when Goldie came to the house?
A. Shocked.
B. Sympathetic.
C. Annoyed.
D. Upset.
正确答案：B
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第3题：
When I saw her crying.I realized I ( ) her the news so soon.A、shouldn't have told
B、should not tell
C、should have told
D、must have told
参考答案：A
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第4题：
One day a woman got into her car and started driving home after work.Suddenly, she saw a yellow car behind her.The driver was a man.When she turned left, the yellow car turned left.When she turned right, the yellow car turned right, (1) When she stopped at the traffic lights, the yellow car stopped(2)her.The woman was afraid,so she drove quickly to the police station.She was very surprised when she found the car stopped behind her.At that time, a young man was standing outside the police station.The woman was very happy to see him.She knew that he was a policeman because he was (3)a police uniform. She jumped out of her car and ran to the policeman.She asked him to arrest the man in the yellow car, so the policeman walked to the man
The man didn' t try to run(4)when he saw the policeman He just smiled and said to the woman."I want to give this purse ack to you, madam.I think you (5) it on the street.”(完型填空)
A.Wearing
B.Behind
C.Too
D.Dropped
E.Away
参考答案：CBAED
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第5题：
I called her name several times in order to wake her up, but she still had no__
Aanswer
Bresponse
Crely
Dreply
正确答案：B
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第6题：
共用题干
Female Bullfighting
It was a unique,eye-catching sight:an attractive woman in a shiny bullfighter's suit,
sword in hand,facing the sharp horns of a black,500-kilogram beast.
Most people thought the days of female bullfighting were over in Spain._____(1)
The first woman fighter,Cristina Sanchez,quit in 1999 because of male discrimination
（歧视）.But Vega is determined to break into what could be Spain's most resistant male
field._____(2)
Spanish women have conquered almost all male professions.______(3) "The
bull does not ask for your identity card,"she said in an interview a few years ago.She
insisted that she be judged for her skills rather than her femaleness.
Vega became a matador（斗牛士）in 1 997 in the southwestern city of Caceres.
_____(4)She entered a bullfighting school in Malaga at age nine and performed her
first major bullfight at age 14 .She has faced as much opposition as Sanchez did.And the
"difficulties have made her grow into a very strong bullfighter,"her brother Jorge says.
The 1 .68-metre tall and somewhat shy Vega says her love of bullfighting does not make
her any less of a woman._____(5)__________（4）
A:.She intends to become even better than Sanchez was.
B:.Her father was an aspiring（有雄心壮志的）bullfighter.
C:.But many bullfighting professionals continue to insist that women do not have what it takes to perform the country's"national show".
D:."I'm a woman from head to toe and proud of it,"she once said.
E:.She looks like a male bullfighter.
F:But recently,29-year-old Mani Paz Vega became the second woman in Spanish history to fight against those heavy animals.答案：B解析： -
第7题：
All the housewives who went to the new supermarket had one great amhition:to De the lucky?customer who did not have to pay for her shopping.For this was what the notice just inside the?entrance promised.It said:"Remember,once a week,one of our customers gets free goods.This?May Be Your Lucky Day!"
For several weeks Mrs.Edwards hoped,like ninny of her friends,to be the lucky customer.Unlike her friends,she never gave up hoping.The cupboards in kitchen were full of things which?she did not need.Her husband tried to advise her against buying things but failed.She dreamed of?the day when the manager of the supermarket would approach her and say:"Madam,this is Your Lucky Day.Everything in your basket is free."
One Friday morning,after she had finished her shopping and had taken it to her car,she found that she had forgotten to buy any tea.She dashed back to the supermarket,got the tea and went towards the cash-desk.As she did so,she saw the manager of the supermarket approach her."Madam,"he said,holding out his hand,"I want to congratulate you!You are our lucky customer and everything you have in your basket is free!"
Mrs.Edwards__________.A.is always very lucky
B.had no friends
C.hoped to get free shopping
D.gets disappointed easily答案：C解析：【考情点拨】事实细节题。【应试指导】由第二段前两句可知答案为C。 -
第8题：
A young woman rode with her new husband in a wagon（四轮马车）.They came to a log cabin（小木屋）.The man shouted and a little boy came running out of the cabin.Sarah,the young woman,got down from the wagon,opened wide her arms and heldthe boy close.
"Hello,Abe Lincoln,"she said."I think we′ll be good friends."
The new mother with the smiling face went to work at once.She washed Abe and hissister and tidied（弄整齐）their hair.And that night she threw away the boy′s mattress（床垫）of leaves and gave him a soft mattress and enough blankets to keephim warm at night.
Sarah wove cloth and made new shirts for Abe.She made him new deerskin trousers and even deerskin shoes.
Maybe,if she hadn′t come to the cabin,he wouldn′t have lived to be a man.When Abe′s father told him not to go to school any more and help on the farm,Sarah took Abe′s part against his father.Abe would rather read than eat,and when hisfather told him to stop,Sarah said,"Let the boy read."
In 1830 the day came when Abe would leave home to work in New Salem.For the last time she had taken Abe′s part against his father.For the last time she had kept the cabin quiet so that Abe could read.More than twenty years later,when Abe,who had then become famous,was going to make a speech in a nearby town,Sarah went there just to watch him.In the crowd she tried to make herself small,but he saw her,and in front of everybody,got out of his carriage and went overand put his arms around her and kissed her.Yes,that was her Abe.
"Heloved me truly,"she said later.
Sarah always took Abe′s part against his father because sheA.wanted to please Abe
B.wished to be good friends with Abe
C.knew Abe didn't love reading very much
D.loved Abe truly答案：D解析：考情点拨:推理判断题应试指导:通过阅读全文，可以看出作为继母的Sarah．真的爱^be -
第9题：
A young woman rode with her new husband in a wagon（四轮马车）.They came to a log cabin（小木屋）.The man shouted and a little boy came running out of the cabin.Sarah,the young woman,got down from the wagon,opened wide her arms and heldthe boy close.
"Hello,Abe Lincoln,"she said."I think we′ll be good friends."
The new mother with the smiling face went to work at once.She washed Abe and hissister and tidied（弄整齐）their hair.And that night she threw away the boy′s mattress（床垫）of leaves and gave him a soft mattress and enough blankets to keephim warm at night.
Sarah wove cloth and made new shirts for Abe.She made him new deerskin trousers and even deerskin shoes.
Maybe,if she hadn′t come to the cabin,he wouldn′t have lived to be a man.When Abe′s father told him not to go to school any more and help on the farm,Sarah took Abe′s part against his father.Abe would rather read than eat,and when hisfather told him to stop,Sarah said,"Let the boy read."
In 1830 the day came when Abe would leave home to work in New Salem.For the last time she had taken Abe′s part against his father.For the last time she had kept the cabin quiet so that Abe could read.More than twenty years later,when Abe,who had then become famous,was going to make a speech in a nearby town,Sarah went there just to watch him.In the crowd she tried to make herself small,but he saw her,and in front of everybody,got out of his carriage and went overand put his arms around her and kissed her.Yes,that was her Abe.
"Heloved me truly,"she said later.
Which of the following is not true?A.The young woman in the wagon was Abe's new mother.
B.The man in the wagon was Abe's new father.
C.The little boy was the young woman's new son.
D.The little boy running out of the cabin was Abe.答案：B解析：考情点拨:推理判断题。应试指导:文章前三段介绍了人物之间的关系。年轻的妇女Sarah和丈夫是新婚。丈夫还有两个孩子，其中的男孩叫Abe。故B项是正确答案。 -
第10题：
单选题What does the woman say about her ability?AIt is directly associated with her moods.
BIt can make her feel depressed.
CIt has made her very famous.
正确答案： C解析：
对话中女士提到她的这种特异功能会让她感觉到自己的心情，比如说，当她感到压抑时就会看到灰色，由此可推断她的这种功能与心情直接相关。 -
第11题：
单选题AA mother with a baby in her arms.
BA woman whose bag is hanging in front.
CA lone female with a handbag at her right side.
DAn old lady carrying a handbag on the left.
正确答案： C解析：
推断题。录音中提到小偷的首选目标是“a lone female”“handbag at her side”以及“the right side to be exact”，即包在身体的右侧，故C正确。 -
第12题：
单选题What did Jack do when he saw the woman?AHe walked past her.
BHe asked to sit next to her.
CHe spoke angrily to her.
DHe spoke to her dog.
正确答案： A解析：
【主旨大意】本文是一篇哲理小故事，主要通过两个朋友对面前那条狗的讨论，而引发的事件，告诫我们做事一定要弄清事情的真想，切不可贸然行动，以免造成不必要的伤害。
细节理解题。根据第二和第三段两人之间的对话可知，Jack请求坐在Sue的旁边，所以选择答案B。 -
第13题：
--I called you yesterday. A woman answered, but I didn't recognize her voice.
--Oh, it _________my aunt Jean.
A． must be
B． must have been
C． might be
D． can have been
正确答案：B
对过去情况的肯定推测应用“情态动词+have+过去分词”，且根据句意，可以推断B为正确答案。注意：can表示推测时通常不用于肯定陈述句。 -
第14题：
I stood still, my whole attention ________ upon the motions of her fingers.
A fixing
B to be fixed
C to fix
D fixed
参考答案D
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第15题：
I have never spoken ill of her, ( ) I don't like her.
A.If
B.Because
C.Unless
D.Though
参考答案：D
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第16题：
We hadn't met for 20 years, but I recognized her the moment I saw her.()
正确答案:对
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第17题：
After a vacation with her girlfriend, a woman would talk to her again on the phone for hours in order to .
A. experience the happy time again B. keep a close tie with her
C. recommend her a new scenic spot D. remind her of something forgotten
正确答案：B
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第18题：
共用题干
Female Bullfighting
It was a unique,eye-catching sight:an attractive woman in a shiny bullfighter's suit,
sword in hand,facing the sharp horns of a black,500-kilogram beast.
Most people thought the days of female bullfighting were over in Spain._____(1)
The first woman fighter,Cristina Sanchez,quit in 1999 because of male discrimination
（歧视）.But Vega is determined to break into what could be Spain's most resistant male
field._____(2)
Spanish women have conquered almost all male professions.______(3) "The
bull does not ask for your identity card,"she said in an interview a few years ago.She
insisted that she be judged for her skills rather than her femaleness.
Vega became a matador（斗牛士）in 1 997 in the southwestern city of Caceres.
_____(4)She entered a bullfighting school in Malaga at age nine and performed her
first major bullfight at age 14 .She has faced as much opposition as Sanchez did.And the
"difficulties have made her grow into a very strong bullfighter,"her brother Jorge says.
The 1 .68-metre tall and somewhat shy Vega says her love of bullfighting does not make
her any less of a woman._____(5)__________（1）
A:.She intends to become even better than Sanchez was.
B:.Her father was an aspiring（有雄心壮志的）bullfighter.
C:.But many bullfighting professionals continue to insist that women do not have what it takes to perform the country's"national show".
D:."I'm a woman from head to toe and proud of it,"she once said.
E:.She looks like a male bullfighter.
F:But recently,29-year-old Mani Paz Vega became the second woman in Spanish history to fight against those heavy animals.答案：F解析： -
第19题：
Today, when I think of my friend, I remember the way her face （ ） when she saw the picture of a handsome fellow.
A. cheered up
B. shone up
C. stood up
D. lit up答案：D解析：解题指导： lit up 意为 “高兴起来”, 其主语常为face等; cheer up意为“感到振奋,高兴起来”，其主语一般为人。故答案为D。 -
第20题：
A young woman rode with her new husband in a wagon（四轮马车）.They came to a log cabin（小木屋）.The man shouted and a little boy came running out of the cabin.Sarah,the young woman,got down from the wagon,opened wide her arms and heldthe boy close.
"Hello,Abe Lincoln,"she said."I think we′ll be good friends."
The new mother with the smiling face went to work at once.She washed Abe and hissister and tidied（弄整齐）their hair.And that night she threw away the boy′s mattress（床垫）of leaves and gave him a soft mattress and enough blankets to keephim warm at night.
Sarah wove cloth and made new shirts for Abe.She made him new deerskin trousers and even deerskin shoes.
Maybe,if she hadn′t come to the cabin,he wouldn′t have lived to be a man.When Abe′s father told him not to go to school any more and help on the farm,Sarah took Abe′s part against his father.Abe would rather read than eat,and when hisfather told him to stop,Sarah said,"Let the boy read."
In 1830 the day came when Abe would leave home to work in New Salem.For the last time she had taken Abe′s part against his father.For the last time she had kept the cabin quiet so that Abe could read.More than twenty years later,when Abe,who had then become famous,was going to make a speech in a nearby town,Sarah went there just to watch him.In the crowd she tried to make herself small,but he saw her,and in front of everybody,got out of his carriage and went overand put his arms around her and kissed her.Yes,that was her Abe.
"Heloved me truly,"she said later.
Sarah said Abe loved her truly becauseA.Abe saw her in the crowd though she tried to make herself small
B.Abe didn't forget about his mother 20 years later
C.Abe kissed her in front of everybody
D.Abe said this to her himself答案：B解析：考情点拨:事实细节题应试指导:从倒数第二、三段可知，Abe和Sarah．二十多年没有见面了，当AN"在人群中看到Sarah，他当众拥抱Sarah并亲吻她，说明Abe二十多年来没有忘记他的妈妈 -
第21题：
单选题Having been told that her son died in the accident, the old woman appeared very calm, as if nothing _____.Ahappened
Bwere happened
Cwas happened
Dhad happened
正确答案： B解析：
句意：得知儿子在事故中丧生后，老妇人显得非常平静，好像什么事也没有发生过。考查动词时态，本句主句用过去时，而从句的事情发生在过去的过去某一时间点，此处为虚拟语气，故要用过去完成时。 -
第22题：
单选题When the little girl stood in the front of the classroom, her face ______ red.Aturns
Bturned
Cturn
正确答案： A解析：
本题考查主从句时态一致。when引导的时间状语从句是一般过去时，若主句动词是短暂性动词，那么该动词也要用一般过去时。 -
第23题：
单选题—What do you think of the woman singer?—Her voice sounds ______. I like her songs.Asweet
Bsweetly
Cbad
Dbadly
正确答案： C解析：
句意：—你觉得这个女歌手怎么样？—她的声音听起来很甜美，我喜欢她的歌。这里sound是感官动词，后面加形容词。后半句提到喜欢她的歌曲，所以应填sweet，表示“甜美的”。