By the first sentence of Excerpt 3 the author means that______.A．he is fairly familiar with the cost of advertisingB．everybody knows well that advertising is money consumingC．advertising costs money like everything elseD．it is worthwhile to spend money on
题目
By the first sentence of Excerpt 3 the author means that______.
A．he is fairly familiar with the cost of advertising
B．everybody knows well that advertising is money consuming
C．advertising costs money like everything else
D．it is worthwhile to spend money on advertising
相似考题
更多“By the first sentence of Excerpt 3 the author means that______.A．he is fairly familiar with the cost of advertisingB．everybody knows well that advertising is money consumingC．advertising costs money like everything elseD．it is worthwhile to spend money on”相关问题
-
第1题：
They spend all their spare time, _________ their spare money, on their experiments.
A：as soon as
B：as well as
C：as long as
D：as much as
正确答案：B -
第2题：
听力原文：Banks make money in the foreign exchange dealings not on profit margin but on volume.
(8)
A．Banks make money in foreign exchange business because of profit margin.
B．Banks make money from the price spread in the foreign exchange market.
C．Banks make money in foreign exchange business on profit as well as on volume.
D．Banks make money in foreign exchange business because of the great volume.
正确答案：D
解析：单句意思为“银行在外汇交易中挣钱不是来自于边际利润而是来自于交易量。” -
第3题：
If the worst comes and they fail, they''re never going to____ the cost; they have spent so much money and time as well.A、recover
B、corn
C、noisy
D、congratulations
正确答案:A
-
第4题：
Text 3
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
正确答案：D
51.
[D] 这句话可直译为：将钱花在广告上是我所知道的好的花钱方式之一。意为：将钱花在广告上好或很值(worthwhile)。
该句的非比较级形式为：Money spent on advertising is money spent well.在该句中，any 指任何一种好的花钱方式(any money spent well)； know of 意为：知道，所了解到的。其实，该句所陈述的内容不仅是第一段的主题思想，也是全文旨在说明的问题。在第一段的其他部分，作者就列举了合理的广告带来的诸多方面的益处。
A意为：他对广告的价格了如指掌。这显然不对。
B 意为：众人皆知做广告很费钱(money consuming)，即：做广告很贵。
C意为：像做其他事一样，做广告要花钱。 -
第5题：
Text 1 What would you do with$590m?This is now a question for Gloria Mackenzie,an 84yearold widow who recently emerged from her small,tinroofed house in Florida to collect the biggest undivided lottery jackpot in history.If she hopes her newfound fortune will yield lasting feelings of fulfillment,she could do worse than read Happy Money by Elizabeth Dumn and Michael Norton.These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive.Fantasies of great wealth often involve visions of fancy cars and extravagant homes.Yet satisfaction with these material purchases wears off fairly quickly.What was once exciting and new becomes oldhat;regret creeps in.It is far better to spend money on experiences,say Ms.Dumn and Mr.Norton,like interesting trips,unique meals or even going to the cinema.These purchases often become more valuable with time—as stories or memories—particularly if they involve feeling more connected to others.This slim volume is packed with tips to help wage slaves as well as lottery winners get the most“happiness bang for your buck.”It seems most people would be better off if they could shorten their commutes to work,spend more time with friends and family and less of it watching television（something the average American spends a whopping two months a year doing,and is hardly jollier for it）.Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself,and luxuries are most enjoyable when they are consumed sparingly.This is apparently the reason MacDonald's restricts the availability of its popular McRib—a marketing trick that has turned the pork sandwich into an object of obsession.Readers of Happy Money are clearly a privileged lot,anxious about fulfillment,not hunger.Money may not quite buy happiness,but people in wealthier countries are generally happier than those in poor ones.Yet the link between feeling good and spending money on others can be seen among rich and poor people around the world,and scarcity enhances the pleasure of most things for most people.Not everyone will agree with the authors’policy ideas,which range from mandating more holiday time to reducing tax incentives for American homebuyers.But most people will come away from this book believing it was money well spent.
The author's attitude toward Americans’watching TV is——A.critical
B.supportive
C.sympathetic
D.ambiguous答案：A解析：态度题【命题思路】本题考查的是作者对局部事例的态度。【直击答案】根据题干可以回文定位到第三段第二句话It seems most people would be better off if they could shorten their commutes to work,spend more time with friends and family and less of it watching television。这句话表明如果大多数人能够少花点时间看电视，他们会过得更好一点。由此可以得出作者对美国人看电视持否定的态度，因而答案为A项“批评的”。【干扰排除】第三段对看电视这件事情持否定态度，因而B项“支持的”、C项“同情的”为表达肯定态度的形容词，因此排除。作者态度并非模糊不清，而是直接表达了对看电视是不认同的，因此D项不正确。 -
第6题：
Many companies spend a lot of money and time（）their trademarks.
Ato register
Bregistering
Cregister
B
略 -
第7题：
Teaching Children to Spend Pocket Money Wisely School-going children need pocket money for food, stationery and bus fares. Parents give pocket money to their children in different ways. Some give a lump sum at the beginning of a month or a week. ____1____ The way in which pocket money is given affects how money is spent or saved. On the other hand, the children's spending habits may affect how pocket money is given. Pocket money given on a daily basis is sometimes termed as "food money". ____2____ They learn how to manage small sums of money. As the money is limited, they have to control their spending. Some parents choose this method of allocating pocket money in order to prevent their children from overspending, hoping that in time they can be trusted with larger sums of money. ____3____. Giving pocket money on a daily basis places responsibilities of budgeting on the parents, instead of the child. The child may spend every single cent of the daily pocket money by overindulging in junk food, as they know they will get another sum of money the next day. This results in children being short-sighted in their spending. ____4____ They may develop the mentality that money is meant to be spent. Others spend more than they are given. They borrow from their siblings or their classmates when they feel like indulging themselves. Then they may ask for money to pay off their debts. This habit of borrowing causes them to depend on others to solve their problems. ____5____. ____3____内应选（）
- A、There is no better way to teach children to manage money than to start with their pocket money.
- B、The thought of saving money never crossed their minds.
- C、Children usually use the pocket money to buy food during recess and also at lunch hour if they have school activities in the afternoon.
- D、Others prefer to give pocket money on a daily basis.
- E、Parents who earn daily wages may also opt for this due to financial constraints.
- F、In such instances, the purpose of rationing is defeated.
正确答案:E -
第8题：
Personal Finance When it comes to our finances, each of us has our own individual approach. Some of us are savers, some are spenders, and others are some-where in between. This continuum is a paradigm that our popular culture uses to frame differences in the way people approach money. I believe that the way we approach our finances goes beyond that particular behavioral characteristic. In reality, I think our approach to finances can be viewed in more of a multi-dimensional setting, where money has a different role in our lives. For some, money means survival, plain and simple. For others, money is something that is a part of their lives but rarely on their mind, regardless of the role it actually plays. For yet others, money is an obsession, as accumulation indicates achievement. Some people view money as a defensive resource to protect against future setbacks. Some people want money to provide a good home, to contribute to the ability to have certain hobbies, or to provide something to future generations and so on. Sometimes the same person may view money differently in different situations. The bottom line is that we each have our own relationship with money, and our own conscious and subconscious needs for money, rooted in our value systems. This is an area of personal finance that has interested me for a while. Why do people behave the way they do with respect to their money? What's driving this behavior? Of course, a starting point for anybody is to consider how you personally view things. Taking an introspective approach，I have spent time figuring out my own take on money，and the role it plays in my life. What I have determined is that for me，it fits into a framework that includes the following elements：health, wealth, and relationships. These are linked together as a part of a system. They're all connected, and to the extent one is strengthened, the others will be strengthened as well. If one is weakened, the others will be weakened as well. So to me, money is a part of the wealth aspect of HWR. Beyond basic survival, money gives you the opportunity to live a healthier life, with the time and means to have more positive relationships. One thing I want to make clear is that I am not saying that money buys friends. Well, it could, but those aren't true friends. What I am saying is that the more money you have ,on balance, the less stressed you are about it, and the more time you have to do other things, such as cultivate true, genuine relationships that aren’t based on money. Money is but a component in the system. Although money is part of their life, some people don’t attach more importance to it.（ ）
- A、True
- B、False
- C、Not Given
正确答案:A -
第9题：
单选题Personal Finance When it comes to our finances, each of us has our own individual approach. Some of us are savers, some are spenders, and others are some-where in between. This continuum is a paradigm that our popular culture uses to frame differences in the way people approach money. I believe that the way we approach our finances goes beyond that particular behavioral characteristic. In reality, I think our approach to finances can be viewed in more of a multi-dimensional setting, where money has a different role in our lives. For some, money means survival, plain and simple. For others, money is something that is a part of their lives but rarely on their mind, regardless of the role it actually plays. For yet others, money is an obsession, as accumulation indicates achievement. Some people view money as a defensive resource to protect against future setbacks. Some people want money to provide a good home, to contribute to the ability to have certain hobbies, or to provide something to future generations and so on. Sometimes the same person may view money differently in different situations. The bottom line is that we each have our own relationship with money, and our own conscious and subconscious needs for money, rooted in our value systems. This is an area of personal finance that has interested me for a while. Why do people behave the way they do with respect to their money? What's driving this behavior? Of course, a starting point for anybody is to consider how you personally view things. Taking an introspective approach，I have spent time figuring out my own take on money，and the role it plays in my life. What I have determined is that for me，it fits into a framework that includes the following elements：health, wealth, and relationships. These are linked together as a part of a system. They're all connected, and to the extent one is strengthened, the others will be strengthened as well. If one is weakened, the others will be weakened as well. So to me, money is a part of the wealth aspect of HWR. Beyond basic survival, money gives you the opportunity to live a healthier life, with the time and means to have more positive relationships. One thing I want to make clear is that I am not saying that money buys friends. Well, it could, but those aren't true friends. What I am saying is that the more money you have ,on balance, the less stressed you are about it, and the more time you have to do other things, such as cultivate true, genuine relationships that aren’t based on money. Money is but a component in the system. The approaches to finances vary from person to person.（）ATrue
BFalse
CNot Given
正确答案： A解析： 题干句意：人与人的理财方法大相径庭。根据第一段前两句可知，我们每个人都有自己的理财方法。一些人善于储蓄，一些人喜欢消费，还有些人介于二者之间。由此可知题干说法正确。答案为A。 -
第10题：
单选题By the first sentence of Excerpt 3 the author means that _____.Ahe is fairly familiar with the cost of advertising
Beverybody knows well that advertising is money consuming
Cadvertising costs money like everything else
Dit is worthwhile to spend money on advertising
正确答案： B解析：
由Excerpt 3中的第一句可知，把钱花在做广告上是我知道的最好的花钱方式。故D项为正确答案。 -
第11题：
单选题The last sentence in this passage means that if we succeed in making workers’ jobs more interesting _____.Athey will want more money
Bthey will demand shorter working hours
Cmore money and shorter working hours are important factors
Dmore money and shorter working hours will not be so important to them
正确答案： A解析：
本题的依据的是文章最后一句“Perhaps if we succeed in making their jobs more interesting, they will neither want more, nor will shorter working hours be so important to them”。从中可知D项为正确答案。短语neither ... nor ...既不……也不……。 -
第12题：
单选题In paragraph 3 “dressing up on a budget” probably means to “_____”.Adress formally when there is enough money
Bdress well with the limited available money
Ctry to save money to enjoy expensive clothes
Dset aside certain amount of money for fancy dresses?
正确答案： B解析：
第三段最后一句说对于那些习惯了到处逛街花钱的人来说，租赁确实成了既能维持预算又穿着体面的好办法。 -
第13题：
They like to spend money () exciting holidays.A、in
B、at
C、on
D、with
参考答案：C
-
第14题：
听力原文： Money means different things to different people. We have all heard or used expressions such as, "How much money do you want for this? How much money do you make?" and "They have a lot of money." It is obvious that money does not mean the same thing in each of these expressions. In the first expression, money refers to a price; in the second, to income; and in the third, to wealth. The confusion arises because money is the standard in terms of which we value all material goods and services. For most of us, both income and wealth are considerably greater than our holdings of money. Income is the net revenue we receive for the sale of our services or of the products of our services. Wealth is the accumulation of past savings of income. Most of us hold only a small part of our wealth in the form. of money.
24. Which is the best answer to the question "How much money do you want for this?"
25.What is used as the standard to value all material goods and services?
26.What may be greater than our holdings of money?
27.What is wealth?
(24)
A．Three items.
B．$10.8.
C．A blue one.
D．U.S. Dollars.
正确答案：B
解析：录音原文提到In the first expression, money refers to a price. 在货币的第一种表达法里，它指价格。第一种表达就是出现在"How much money do you want for this?"。 -
第15题：
From this passage, we learn that the people ______.
A) spend more money than they earned
B) saved more money than previously
C) spent their money wisely
D) invested and consumed at an accelerated pace
正确答案：D
答案：D
[试题分析] 综合判断题。
[详细解答] 提问的是整篇文章的内容，因此，应该选择两方面都包括的D，选择项D中包括了三个关键词：invest， consume，accelerate；相比之下，A、B、C表达的内容则都是指消费方面。
-
第16题：
By "Angel money", the author refers to__________.A.the money borrowed from banks
B.the money spent to promote sales
C.the money raised from close friends
D.the money needed to start a business答案：D解析：从文章第一段“So，I began looking around for individuals who would be my first investors．“Angel moilev”it was called．”可知“Angel money”是第一批投资商投入的资金，此时公司刚刚成立，从而可以推断“Angel money”是用来创业的，故选D项。 -
第17题：
In Money Everything
I don’t think money is everything,but we can’t do without it.Fox example,money can’t buy us happiness and a good education.And for another example,money can’t buy us good health and a long life.But we can not live without money.We need it for our daily necessities such as food,clothes and transportation.What’s more,we need it to live a better life.In short,we should learn the value of money and make the most of its advantages.答案：解析：For this part,you are allowed 20 minutes to write a composition of about 80 words according to the following topic.金钱是一切吗 (Is Money Everything ) -
第18题：
Personal Finance When it comes to our finances, each of us has our own individual approach. Some of us are savers, some are spenders, and others are some-where in between. This continuum is a paradigm that our popular culture uses to frame differences in the way people approach money. I believe that the way we approach our finances goes beyond that particular behavioral characteristic. In reality, I think our approach to finances can be viewed in more of a multi-dimensional setting, where money has a different role in our lives. For some, money means survival, plain and simple. For others, money is something that is a part of their lives but rarely on their mind, regardless of the role it actually plays. For yet others, money is an obsession, as accumulation indicates achievement. Some people view money as a defensive resource to protect against future setbacks. Some people want money to provide a good home, to contribute to the ability to have certain hobbies, or to provide something to future generations and so on. Sometimes the same person may view money differently in different situations. The bottom line is that we each have our own relationship with money, and our own conscious and subconscious needs for money, rooted in our value systems. This is an area of personal finance that has interested me for a while. Why do people behave the way they do with respect to their money? What's driving this behavior? Of course, a starting point for anybody is to consider how you personally view things. Taking an introspective approach，I have spent time figuring out my own take on money，and the role it plays in my life. What I have determined is that for me，it fits into a framework that includes the following elements：health, wealth, and relationships. These are linked together as a part of a system. They're all connected, and to the extent one is strengthened, the others will be strengthened as well. If one is weakened, the others will be weakened as well. So to me, money is a part of the wealth aspect of HWR. Beyond basic survival, money gives you the opportunity to live a healthier life, with the time and means to have more positive relationships. One thing I want to make clear is that I am not saying that money buys friends. Well, it could, but those aren't true friends. What I am saying is that the more money you have ,on balance, the less stressed you are about it, and the more time you have to do other things, such as cultivate true, genuine relationships that aren’t based on money. Money is but a component in the system. According to the author, money is the most important in HWR.（ ）
- A、True
- B、False
- C、Not Given
正确答案:B -
第19题：
Teaching Children to Spend Pocket Money Wisely School-going children need pocket money for food, stationery and bus fares. Parents give pocket money to their children in different ways. Some give a lump sum at the beginning of a month or a week. ____1____ The way in which pocket money is given affects how money is spent or saved. On the other hand, the children's spending habits may affect how pocket money is given. Pocket money given on a daily basis is sometimes termed as "food money". ____2____ They learn how to manage small sums of money. As the money is limited, they have to control their spending. Some parents choose this method of allocating pocket money in order to prevent their children from overspending, hoping that in time they can be trusted with larger sums of money. ____3____. Giving pocket money on a daily basis places responsibilities of budgeting on the parents, instead of the child. The child may spend every single cent of the daily pocket money by overindulging in junk food, as they know they will get another sum of money the next day. This results in children being short-sighted in their spending. ____4____ They may develop the mentality that money is meant to be spent. Others spend more than they are given. They borrow from their siblings or their classmates when they feel like indulging themselves. Then they may ask for money to pay off their debts. This habit of borrowing causes them to depend on others to solve their problems. ____5____. ____1____内应选（）
- A、There is no better way to teach children to manage money than to start with their pocket money.
- B、The thought of saving money never crossed their minds.
- C、Children usually use the pocket money to buy food during recess and also at lunch hour if they have school activities in the afternoon.
- D、Others prefer to give pocket money on a daily basis.
- E、Parents who earn daily wages may also opt for this due to financial constraints.
- F、In such instances, the purpose of rationing is defeated.
正确答案:D -
第20题：
Saving or reducing expenditure in business is （）
- A、Save money
- B、Increase cost
- C、cost planning
- D、cost control
正确答案:D -
第21题：
单选题Personal Finance When it comes to our finances, each of us has our own individual approach. Some of us are savers, some are spenders, and others are some-where in between. This continuum is a paradigm that our popular culture uses to frame differences in the way people approach money. I believe that the way we approach our finances goes beyond that particular behavioral characteristic. In reality, I think our approach to finances can be viewed in more of a multi-dimensional setting, where money has a different role in our lives. For some, money means survival, plain and simple. For others, money is something that is a part of their lives but rarely on their mind, regardless of the role it actually plays. For yet others, money is an obsession, as accumulation indicates achievement. Some people view money as a defensive resource to protect against future setbacks. Some people want money to provide a good home, to contribute to the ability to have certain hobbies, or to provide something to future generations and so on. Sometimes the same person may view money differently in different situations. The bottom line is that we each have our own relationship with money, and our own conscious and subconscious needs for money, rooted in our value systems. This is an area of personal finance that has interested me for a while. Why do people behave the way they do with respect to their money? What's driving this behavior? Of course, a starting point for anybody is to consider how you personally view things. Taking an introspective approach，I have spent time figuring out my own take on money，and the role it plays in my life. What I have determined is that for me，it fits into a framework that includes the following elements：health, wealth, and relationships. These are linked together as a part of a system. They're all connected, and to the extent one is strengthened, the others will be strengthened as well. If one is weakened, the others will be weakened as well. So to me, money is a part of the wealth aspect of HWR. Beyond basic survival, money gives you the opportunity to live a healthier life, with the time and means to have more positive relationships. One thing I want to make clear is that I am not saying that money buys friends. Well, it could, but those aren't true friends. What I am saying is that the more money you have ,on balance, the less stressed you are about it, and the more time you have to do other things, such as cultivate true, genuine relationships that aren’t based on money. Money is but a component in the system. Some people think of money as a means of donation. （）ATrue
BFalse
CNot Given
正确答案： A解析： 题干句意：有些人把金钱看作是捐助的一种方式。第二段从第三句到第七句，作者介绍了许多人对金钱持有的不同看法，但没有涉及到题干的说法。答案为C。 -
第22题：
单选题From the last sentence of this passage we conclude that _____.Abusinesses usually do not pay much for advertisement
Bbusinesses know well that advertisement could bring profits
Cadvertisement could hardly convince people of the value of the goods
Dadvertisement usually costs businesses large amounts of money
正确答案： B解析：
推理题。该句意为“有一点很清楚，即如果商家不相信广告对于他们的价值的话，他们是不会斥巨资打广告的。”A项“商家通常都不会为广告支付大量资金”；B项“商家非常清楚，广告可以带来利润”；C项“广告很难让人们相信产品的价值”；D项“广告通常花费商家大量的资金”。综合各个选项，只有D正确。 -
第23题：
单选题The writer seems to hope that ______.Apeople will spend more money on the National Lottery
Bpeople will give more money to charity
Cmost of the lottery money will go to charity
Dmost of the lottery money will be used for cancer research
正确答案： A解析：
考查对作者意图的理解。文章一直在说彩票的去处。A项说“人们在国家彩票上投入更多的钱”，明显跟作者的意思相矛盾；B项扭解了作者的意思，作者是在惋惜彩票业的收入不能全用于慈善事业；D项不全面。故选C。